Creative Blueprint
BlueprintWorked exampleBefore / AfterBatch 02 reviewBatch 03Batch 04 — all versionsBatch 05 — to reviewBatch 06 — to reviewBatch 07 — to reviewBatch 08 — to reviewBatch 09 — to reviewSam batch — to reviewSam batch — finalOct 08 batchOct 08 validatedSkillsLessonsProtocols

Before / After

Wildhorn batch 01 — 79 templates re-adapted 1:1 on the 5 research angles. Left: the template. Right: our ad.

US vs THEM / comparisonBefore-after / timelineProblem reframe (X is not the problem)Mechanism / anatomy / ingredientsOrigin / ranch / real foodOffer / bundle / priceBold claim + hero productMeme / humor / UGCOff-avatar, re-skin last

US vs THEM / comparison 10 ads

#1
Before
After

A4 I tested 3 organ supplements

#2
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After

A1 Beer belly = estrogen

#3
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A5 Anti-waste

#4
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A1 Beer belly = estrogen

#5
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A2 Man boobs

#6
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A3 Wild vs farmed

#7
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A5 Anti-waste

#8
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A3 Wild vs farmed

#9
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A4 I tested 3 organ supplements

#10
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A2 Man boobs

Before-after / timeline 8 ads

#11
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After

A1 Beer belly = estrogen

#12
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A1 Beer belly = estrogen

#13
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A1 Beer belly = estrogen

#14
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A1 Beer belly = estrogen

#15
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A2 Man boobs

#16
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After

A3 Wild vs farmed

#17
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A4 I tested 3 organ supplements

#18
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A5 Anti-waste

Problem reframe (X is not the problem) 8 ads

#19
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A3 Wild vs farmed

#20
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After

A1 Beer belly = estrogen

#21
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A2 Man boobs

#22
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A5 Anti-waste

#23
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A1 Beer belly = estrogen

#24
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After

A1 Beer belly = estrogen

#25
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A5 Anti-waste

#26
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A4 I tested 3 organ supplements

Mechanism / anatomy / ingredients 6 ads

#27
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A5 Anti-waste

#28
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After

A4 I tested 3 organ supplements

#29
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A3 Wild vs farmed

#30
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After

A2 Man boobs

#31
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A1 Beer belly = estrogen

#32
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A5 Anti-waste

Origin / ranch / real food 8 ads

#33
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After

A3 Wild vs farmed

#34
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After

A1 Beer belly = estrogen

#35
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A5 Anti-waste

#36
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After

A4 I tested 3 organ supplements

#37
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After

A3 Wild vs farmed

#38
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A5 Anti-waste

#39
Before
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A1 Beer belly = estrogen

#40
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A2 Man boobs

Offer / bundle / price 11 ads

#41
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After

A3 Wild vs farmed

#42
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After

A1 Beer belly = estrogen

#43
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After

A5 Anti-waste

#44
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After

A1 Beer belly = estrogen

#45
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After

A2 Man boobs

#46
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After

A1 Beer belly = estrogen

#47
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A2 Man boobs

#48
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A3 Wild vs farmed

#49
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After

A4 I tested 3 organ supplements

#50
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After

A2 Man boobs

#51
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A5 Anti-waste

Bold claim + hero product 9 ads

#52
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After

A4 I tested 3 organ supplements

#53
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After

A5 Anti-waste

#54
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A2 Man boobs

#55
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A1 Beer belly = estrogen

#56
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A5 Anti-waste

#57
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A2 Man boobs

#58
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A1 Beer belly = estrogen

#59
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A2 Man boobs

#60
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A3 Wild vs farmed

Meme / humor / UGC 10 ads

#61
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A4 I tested 3 organ supplements

#62
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A2 Man boobs

#63
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A3 Wild vs farmed

#64
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A5 Anti-waste

#65
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A2 Man boobs

#66
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A1 Beer belly = estrogen

#67
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A1 Beer belly = estrogen

#68
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A1 Beer belly = estrogen

#69
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A3 Wild vs farmed

#70
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A2 Man boobs

Off-avatar, re-skin last 9 ads

#71
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A5 Anti-waste

#72
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A5 Anti-waste

#73
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After

A4 I tested 3 organ supplements

#74
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After

A4 I tested 3 organ supplements

#75
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After

A1 Beer belly = estrogen

#76
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After

A3 Wild vs farmed

#77
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A2 Man boobs

#78
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A3 Wild vs farmed

#79
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A2 Man boobs