brand.json

{
  "_template": true,
  "_comment": "BLANK brand file. Copy it to your brand's working folder ($SAC_WORKDIR/brand.json) and replace every [MISSING] from BRAND-KIT.md (section 'brand.json — key by key'). Scripts find it via scripts/sac_config.py: $BRAND_JSON > $SAC_WORKDIR/brand.json > this file (which only warns: it is the template). Filled example: the wildhorn-static-ads skill's brand.json. Keys starting with _ are notes.",
  "name": "[MISSING]",
  "file_prefix": "[MISSING]",
  "wordmark": "[MISSING]",
  "icon_description": "[MISSING] the official logo file, pasted by script (never drawn by the model — D19)",
  "product_noun": "[MISSING] jar / pouch / bottle / box",
  "product_photo": "[MISSING] /abs/path/product.jpg (Image 1 of every generation)",
  "product_cutout": "[MISSING] /abs/path/product-cutout.png (transparent, pasted by composite.py)",
  "product_lock": "[MISSING] the BRAND product NAME <container>. Reproduce it exactly as in Image 1: <every visible packaging element in reading order>.",
  "lock_extra": "[MISSING] Leave every brand-logo spot outside the label EMPTY (plain background, no icon, no letters) — the official logo is pasted there by script afterwards.",
  "_fonts_note": "fonts_dir defaults to scripts/fonts (Anton, Montserrat, Oswald, Fredoka). Add brand fonts as {\"Name\": \"/abs/path.ttf\"}.",
  "fonts": {},
  "colors": {
    "accent": "[MISSING]"
  },
  "product": {
    "what": "[MISSING] form, count, dose, ingredients",
    "ingredient_visual": "[MISSING] how the ingredient must look in an ad",
    "capsule_visual": "[MISSING] how the capsule / pill / powder looks"
  },
  "offer": {
    "price": "[MISSING]",
    "compare_at": "[MISSING]",
    "deal": "[MISSING]",
    "guarantee": "[MISSING]",
    "_note": "site-only offers (autoship, subscription…) are NEVER mentioned in ads"
  },
  "prices_allowed": [
    "[MISSING]"
  ],
  "_prices_note": "Every $ amount in an ad must be in this list (B20). While it holds [MISSING], lint blocks any price.",
  "proof": [
    "[MISSING] exact claim + footnote/source"
  ],
  "avatar": {
    "who": "[MISSING] age range + look of every person shown as the customer",
    "core_problem": "[MISSING]",
    "secondary_problems": [
      "[MISSING]"
    ],
    "hides_it_by": [
      "[MISSING]"
    ],
    "already_tried": [
      "[MISSING]"
    ],
    "pleasure_he_keeps": "[MISSING]",
    "proud_proof": [
      "[MISSING]"
    ]
  },
  "mechanism": "[MISSING] the hidden cause in plain words (+ the jargon never to print)",
  "angles": [
    {
      "id": "A1",
      "name": "[MISSING]",
      "default": true
    },
    {
      "id": "A2",
      "name": "[MISSING]"
    },
    {
      "id": "A3",
      "name": "[MISSING]"
    }
  ],
  "competitors": [],
  "_competitors_example": [
    "Competitor A",
    "Competitor B"
  ],
  "banned": {},
  "_banned_example": {
    "\\bdoctor|\\bcelebrity": "compliance: no doctors / celebrities",
    "\\bsome-jargon": "B4 no mechanism jargon"
  },
  "compliance": [
    "[MISSING] e.g. no fake testimonials presented as real",
    "no doctors or celebrities"
  ],
  "angle_keyword": null,
  "_angle_keyword_example": {
    "loose": "\\bbelly\\b",
    "required_any": "beer belly|belly fat",
    "angle_prefix": "A1",
    "msg": "B2 say 'beer belly', not just 'belly'"
  },
  "visual_checks": [],
  "_visual_checks_example": [
    {
      "if": "\\bcapsules?\\b",
      "unless": "transparent",
      "msg": "C2 generic capsule — show the ingredient inside a transparent capsule"
    }
  ],
  "logo_files": {
    "dark_bg": "[MISSING] /abs/path/logo-light.png (for dark backgrounds)",
    "light_bg": "[MISSING] /abs/path/logo-dark.png (for light backgrounds)",
    "_rule": "D19: pasted by script in the template's logo slot; never upscaled"
  }
}