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← Both skills · static-ads · SKILL.md

static-ads · files
static-ads/SKILL.md · 92 lines
The front page: the 6 steps, the 12 golden rules, where to look for what.
Download the whole skill (zip)
When it triggers

Make winning static ads for ANY brand, from analysis to finished files, with a review loop that never regresses. Everything needed is inside: find the angles (product → mechanism → angle, avatar, research winners, decode templates), clone winning templates into the brand's own ads (spec, checker, image engines, real product pasted by script, full-size QC), review 10 at a time by Loom, and turn every comment into a permanent rule. The only input it needs from you is the brand kit (voice, facts, offer, product photo). Use for: "make ads for <brand>", "clone these templates", "new batch", "analyze this ad / competitor", "find the angles", "here is my Loom", "redo the ads", "fais-moi des ads", "nouveau batch", "trouve les angles". For Wildhorn, use wildhorn-static-ads (same skill, brand already loaded).

Static Ads — winning static ads for any brand

What it does: takes ads that already win (templates) and turns them into the brand's own ads with its real product, then learns from every review so the next batch is better.

Proven: on Wildhorn, the first batch had 0 % of ads accepted on the first try. After this system: 71 % first try, 87 % after one fix, 100 % final, 1.4 review rounds per ad instead of 2.5.

The only thing you bring: the brand kit (BRAND-KIT.md + brand.json) and the templates to clone.

The 6 steps

# Step What happens Open
1 Brand kit Fill the brand's voice, facts, offer, proof, avatar, banned words, product photo. Never invent a fact: unknown = [MISSING], ask. BRAND-KIT.md, brand.json
2 Understand Product → mechanisms → angles. Who buys (avatar). Find ads that win (research). Decode each template: what it says, its visual trick, how it was made. 1-understand/
3 Make One spec per template (what to KEEP, what to SWAP). The checker blocks bad specs. Generate, paste the real product + exact text by script, check every ad at full size. 2-make/
4 Review 10 ads per batch on a review page. The founder records a Loom. Transcribe it, write each verdict. 2-make/review-and-pages.md
5 Improve Every comment becomes a permanent rule (and an automatic check when possible). Fix the misses, keep the wins frozen. 3-improve/
6 Measure First-try rate, after-one-fix rate, final rate, rounds per ad. Compare with the last batch. 3-improve/stats.md

Then repeat from step 3 with the next 10.

The 12 golden rules (everything else is detail)

  1. Clone a winner: same skeleton, new flesh. Change the minimum. The template already works.
  2. Read the template as OUR customer would. If a line already works for us, copy it word for word.
  3. Copy the visual trick, and how it was made. A photo with a pasted product → edit that photo and swap only the product. Keep the format (9:16 stays 9:16).
  4. The product is always the real one. The real cutout and the exact text are pasted by script; an AI never draws the label or the text alone.
  5. Every line carries the brand's core problem in plain words (Wildhorn: "beer belly", never just "belly"). Simplest words win.
  6. Real facts only. Price, offer, stats, guarantee come from brand.json. Never invent a number.
  7. Our customer, not theirs. Our avatar's age and look; remove every prop of their brand.
  8. The picture must act out the line. Before/after stays before/after; if she initiates, she leads.
  9. Logo outside the label = the icon only. AI misspells brand names.
  10. A validated version is frozen. Redo only what was criticized. The founder's latest verdict wins.
  11. "OK" means a new file exists on disk. Check the template path, check the output, then QC at full size.
  12. Every review comment becomes a rule. Rules are only added, never deleted. The checker blocks repeats.

The full rulebook (97 rules + prompt craft + system rules, each with the case it came from): 3-improve/rules.md.

Where to look

You need to… Open
Start a new brand from zero BRAND-KIT.md, then 1-understand/new-brand-worksheet.md
Find mechanisms and angles 1-understand/product-mechanism-angle.md, 1-understand/avatar-angle-system.md
Find winning ads to clone 1-understand/research-playbook.md, 1-understand/competitor-case-studies.md
Understand why an ad works 1-understand/ad-dna.md, 1-understand/frameworks-evolve-crafter.md, 1-understand/copy-analysis.md
Decode a template before cloning 1-understand/template-reading.md
See the analysis workflows in full 1-understand/WORKFLOWS.md
Write a spec 2-make/spec-format.md
Pick the image engine / handle a refusal 2-make/engines.md
Paste the product and text 2-make/composite.md
Check an ad before showing it 2-make/qc-checklist.md
See the full production pipeline 2-make/PIPELINE.md
Turn a Loom into rules 3-improve/feedback-loop.md
All the rules 3-improve/rules.md
Compute the stats 3-improve/stats.md
Run the scripts scripts/README.md

How to work with the founder

  • Never make them type commands or read code. They review images and record Looms; you do the rest.
  • Show ads 10 at a time, numbered, with every try visible and the version to launch highlighted.
  • After each Loom: a table of every ad and its verdict, what was fixed, and the new rules.
  • Everything in English.