brand.json.bak-loomo2-20261009-0624

{
  "_comment": "Wildhorn brand file (real values from run 1 + the Sam batch, Oct 2026, plus the lint rules added 2026-10-02). Read by every script through scripts/sac_config.py: $BRAND_JSON > $SAC_WORKDIR/brand.json > this file. Human version: wildhorn/brand.md. Keys starting with _ are notes.",
  "name": "WILDHORN",
  "file_prefix": "Wildhorn",
  "wordmark": "WILDHORN",
  "icon_description": "the official WILDHORN logo file, pasted by script (never drawn by the model — D19)",
  "product_noun": "jar",
  "product_photo": "/root/workspace/wh-remix/product-jar.jpg",
  "product_cutout": "/srv/wildhorn-lp/p6/jar-30.webp",
  "product_lock": "the WILDHORN Wild American Bison capsule jar. Reproduce it exactly as in Image 1: amber glass jar, matte black lid, cream label with the WILDHORN wordmark and horn logo, WILD AMERICAN BISON, the bison illustration, Untamed Bison Nutrition, black band NATURAL TESTOSTERONE SUPPORT* / 30 CAPSULES.",
  "lock_extra": "Leave every brand-logo spot outside the jar label EMPTY (plain background: no horns, no icon, no letters) — the official WILDHORN logo is pasted there by script afterwards.",
  "fonts": {},
  "colors": {
    "accent": "#E0662C",
    "cream": "#F2E6D0",
    "dark": "#0F0C0A"
  },
  "product": {
    "what": "Wild American bison organ capsules (heart, liver, kidney, testicle), 30 capsules, 2 a day",
    "ingredient_visual": "fresh, clean, appetizing bison organs like a premium butcher counter: deep-red heart, glossy lobed liver, two kidneys, an oval testicle; recognizable silhouettes, clean edges, no blood puddles, no visible veins",
    "capsule_visual": "transparent capsules packed with tiny recognizable deep-red organ pieces (mini hearts, mini kidneys, mini livers)"
  },
  "offer": {
    "price": "$49.95",
    "compare_at": "$100",
    "deal": "Buy 1 Get 1 Free",
    "guarantee": "60-day money-back guarantee (first order)",
    "_note": "Autoship -50% exists but is NEVER mentioned in ads (B7)."
  },
  "prices_allowed": [
    "$49.95",
    "$100"
  ],
  "proof": [
    "50,000+ men",
    "4.8 stars",
    "93% saw their beer belly shrink* (12-week customer survey — always with the * footnote)"
  ],
  "avatar": {
    "who": "American man 45-60, married, short greying hair, grey stubble (never a young model — A11)",
    "core_problem": "beer belly",
    "secondary_problems": [
      "man boobs / puffy chest",
      "low drive"
    ],
    "hides_it_by": [
      "sucking his belly in for photos",
      "baggy shirts / XL tees",
      "keeping his shirt on at the pool",
      "endless diets"
    ],
    "already_tried": [
      "fat burners",
      "testosterone boosters",
      "gym",
      "keto",
      "12 supplements every morning"
    ],
    "pleasure_he_keeps": "beer",
    "proud_proof": [
      "his old jeans fit again",
      "seeing his feet",
      "tucking his shirt in"
    ]
  },
  "mechanism": "After 40 the body converts testosterone into estrogen, which stores fat on the belly and chest (never say 'conversion' or 'aromatase' in an ad — B4).",
  "angles": [
    {
      "id": "A1",
      "name": "Beer belly = estrogen",
      "default": true
    },
    {
      "id": "A2",
      "name": "Man boobs / puffy nipples"
    },
    {
      "id": "A3",
      "name": "Wild vs farmed"
    },
    {
      "id": "A4",
      "name": "I tested 3 organ supplements"
    },
    {
      "id": "A5",
      "name": "Anti-waste ($1,750, 12 supplements)"
    }
  ],
  "competitors": [
    "Primal",
    "Viking",
    "Mars Men"
  ],
  "_competitors_note": "original Wildhorn lint banned /reindeer|primal|viking|mars men/ (Primal Viking, Primal Edge, Mars Men = template sources and rivals)",
  "banned": {
    "\\baromatase": "B4 no mechanism jargon",
    "compression shirt": "B8 the avatar doesn't wear compression shirts",
    "reindeer": "implicit competitor reference (Primal Viking sells reindeer)",
    "\\+ ?60 ?% ?T\\b": "compliance: no numeric testosterone claim",
    "\\bdoctor|\\bcelebrity": "compliance: no doctors / celebrities",
    "\\b(men|man|guys?|dads?)\\s+(over|after|past|in their)\\s+(40|forty|50|fifty|40s|50s|forties|fifties)\\b": "B2 name the problem, not the age (never 'men over 40')",
    "\\bfrom farmed to wild\\b": "B19 the transformation is about HIS body, not the product"
  },
  "compliance": [
    "no fake testimonials presented as real",
    "no '+60% T' number",
    "no doctors or celebrities",
    "no body before/after presented as a real customer"
  ],
  "angle_keyword": {
    "loose": "\\bbelly\\b",
    "required_any": "beer belly|belly fat|stubborn belly|lose the belly|love handles",
    "angle_prefix": "A1",
    "msg": "B2 say 'beer belly', not just 'belly'"
  },
  "visual_checks": [
    {
      "if": "\\bcapsules?\\b",
      "unless": "organ|transparent",
      "msg": "C2 generic capsule — show the ingredient inside a transparent capsule"
    },
    {
      "if": "\\borgans?\\b.*\\b(raw|bloody|glistening)\\b|\\b(raw|bloody|glistening)\\b.*\\borgans?\\b",
      "unless": "not raw",
      "msg": "C2 ingredient must look clean and appetizing, never raw/bloody"
    },
    {
      "if": "\\borgans?\\b",
      "unless": "silhouette|recognizable",
      "msg": "C2 organs must be recognizable silhouettes"
    },
    {
      "if": "\\bveins?\\b|arter",
      "unless": "no visible veins|no veins",
      "msg": "C2 no visible veins/arteries"
    },
    {
      "if": "(freeze-dried|brown).*organ|organ.*(freeze-dried|brown)",
      "msg": "C2 organs fresh and appetizing (butcher counter), never freeze-dried/brown (S17)"
    },
    {
      "if": "\\bpowder|\\bscoops?\\b",
      "unless": "no powder|not (a )?powder|never (a )?powder|no scoop|not a scoop",
      "msg": "A30 our product is capsules, never powder/scoop"
    },
    {
      "if": "\\bdung\\b|manure|\\bpoop|carcass|slaughter|dead bison|killed|\\bblood(?!\\s*flow)",
      "unless": "no blood|no dung|no carcass|not killed|no killed|no slaughter|no manure",
      "msg": "C14 nothing ambiguous: no killed animal, dung or blood"
    },
    {
      "if": "\\bcows?\\b|\\bcattle\\b",
      "unless": "not a cow|never a cow|no cows?\\b|not cattle|no cattle",
      "msg": "C16 the bison must read as a bison, NOT a cow"
    }
  ],
  "site": "trywildhorn.com",
  "_banned_note": "Mirrors /root/workspace/wh-remix/lint.py BANNED + its 2026-10-02 additions (AGE, B19). 'reindeer|primal|viking|mars men' = competitors + 'reindeer' below.",
  "logo_files": {
    "dark_bg": "/srv/blueprint/kit/files/wildhorn-logo-white.png",
    "light_bg": "/srv/blueprint/kit/files/wildhorn-logo-black.png",
    "_rule": "D19: pasted by script in the template's logo slot (oct08/o2logo.py); never upscaled past native (~440-484 px)"
  }
}