Creative BlueprintCreative Blueprint← Both skills · wildhorn-static-ads · BRAND-KIT.md
In the generic static-ads skill, BRAND-KIT.md is a blank form the founder fills for a new brand. For Wildhorn it is
already done: the facts live in wildhorn/brand.md (humans) and brand.json (scripts), both at hand in this skill.
The shared folders (1-understand/, 2-make/, 3-improve/) mention "the brand kit": for Wildhorn, read it as this table.
Never invent a fact. If something below changed (price, stat, offer), update wildhorn/brand.md AND brand.json together,
and ask Adrien when in doubt.
| Brand-kit section | Wildhorn — where it is | Key facts (check the source before using) |
|---|---|---|
| 1. Brand voice | wildhorn/brand.md §8, wildhorn/angles.md, wildhorn/adrien-feedback.md |
blunt, simple words, aggressive angles welcome; always "beer belly" |
| 2. Product facts | wildhorn/brand.md §1 |
wild bison organs (heart, liver, kidney, testicle), 2 capsules a day, 30 capsules, 0 herbs, 0 fillers |
| 3. Label text | wildhorn/brand.md §1 "Label text" · brand.json product_lock |
WILDHORN / WILD AMERICAN BISON / Untamed Bison Nutrition / NATURAL TESTOSTERONE SUPPORT* / 30 CAPSULES |
| 4. Offer, price, guarantee | wildhorn/brand.md §2 · brand.json offer, prices_allowed |
$49.95 (crossed-out $100) · Buy 1 Get 1 Free · 60-day money-back guarantee · never Autoship / subscription |
| 5. Proof | wildhorn/brand.md §1 and §8 · brand.json proof |
50,000+ men · 4.8 stars · "93% saw their beer belly shrink" (12-week customer survey) |
| 6. Avatar | wildhorn/brand.md §4 · brand.json avatar |
American man 45–60, greying, married; never "men over 40" in copy |
| 7. Core problem in his words | wildhorn/angles.md, wildhorn/adrien-feedback.md |
beer belly (it's estrogen, not beer) |
| 8. Angles and mechanisms | wildhorn/angles.md · wildhorn/brand.md §3 · brand.json angles, mechanism |
A1 beer belly = estrogen (default), man boobs, wild vs farmed, "I tested 3 organ supplements", anti-waste |
| 9. Banned words, compliance | wildhorn/brand.md §5 · brand.json banned, competitors, compliance, visual_checks |
autoship, subscription, conversion, aromatase, compression shirt, competitor names, numeric T claims |
| 10. Logo rule | wildhorn/brand.md §6 · brand.json icon_description, lock_extra |
outside the label: the official logo file pasted by script (logo_files, D19), the model leaves the spot empty |
| 11. Fonts and colours | wildhorn/brand.md §7 · brand.json colors |
accent #E0662C, cream #F2E6D0, dark #0F0C0A; Anton, Montserrat, Oswald, Fredoka |
| 12. Product photo and cutout | wildhorn/brand.md §1 "Product assets" · brand.json |
photo /root/workspace/wh-remix/product-jar.jpg, cutout /srv/wildhorn-lp/p6/jar-30.webp |
| 13. Competitors | wildhorn/brand.md §9 · 1-understand/competitor-case-studies.md |
Primal Edge, Primal Viking, Mars Men (+ template sources: Primal Queen, Ryze, Spicy Cubes…) |
How the scripts find brand.json: $BRAND_JSON if set → $SAC_WORKDIR/brand.json → the brand.json at the root of this skill
(so in this skill the Wildhorn values load by default). The Wildhorn production workshop /root/workspace/wh-remix/ keeps its own
original scripts: see wildhorn/paths-and-commands.md.