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wildhorn-static-ads/wildhorn/winners-catalogue.md · 1408 lines
All 162 validated ads (83 Sam + 79 run 1): template, angle, final copy. Search it before cloning.
Download the whole skill (zip)

Winners catalogue — every validated Wildhorn static ad

Generated from the spec files (sam-batch/s1specs.py…s4specs.py, s3fixspecs.py, batch-0N/bNspecs.py, batch-01/json|specs), validated.json, sell_override.json, calls.jsonl and stats_run1.json, then annotated with Adrien's Loom verdicts. 162 validated ads: Sam batch 83 (S1–S83) + run 1 79 (#1–#79). Live gallery: https://blueprint.machineroom.app/all-ads

How to use it: before cloning a new template, search this file for the same template brand or the same format (split, doll, thermal, meme, starter pack, offer card…) and reuse the angle/copy pattern that already won. The 'Final copy' is the text of the last spec that produced the sell version; when the sell version is an earlier try (sell_override), the copy of that try is shown.

Template filename = <date>_<cNNNN>_<template brand>; the Sam number = position of the template in the sorted sam-batch/templates/ folder.

Part 1 — Sam batch (83/83 validated, 59 on the first try = 71.1 %)

Columns per ad: template → angle → engine path → what we changed (template DNA swap) → why it works → final copy → tries / verdict history.

S1 — 09-14_c0003_Mars-Men.png

Angle: A1 Beer belly (inches, flipped) · Engine: openai → fallback seedream_comp
Why the template works: Size insecurity + a row of objects growing in size = 'inches' at a glance. Their product sells MORE inches (blood flow). Ours sells FEWER inches at the waist → flip the progression: the row shrinks.
What we changed (DNA): Bananas = their penis-size innuendo (A7) → re-derived for our angle: brown leather belts buckled in loops, shrinking from big to small. Their 2 bottles → our 2 jars (Buy 1 Get 1).
Scene logic: Clean white studio, products bottom right — applies.
Final copy: Small bold caps: "WISHING YOU HAD A FEW" ‖ Huge black: "FEWER" / "INCHES?" ‖ Subline: "Melt stubborn beer belly fat with the 4-organ formula trusted by 50,000+ men" ‖ Tiny bottom-left: "*Results may vary"
Tries: 1 image(s); spec rounds R1; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (Sam Loom 1: 'great').

S2 — 09-14_c0008_Mars-Men.png

Angle: A1 Beer belly + GLP-1 (fused) · Engine: openai → fallback seedream_comp
Why the template works: Two portraits of the same man: drained after GLP-1 vs sharp with the product. Same audience and angle as ours (research: GLP-1 depletion) → keep their words (A6).
What we changed (DNA): Mars tube → our jar between them; GLP-1 face → beer belly torso.
Scene logic: Illustrated poster — applies.
Final copy: Left label, black bold caps: "BEER BELLY" / "AFTER 40" ‖ Right label, orange bold caps: "AFTER 40" / "WITH" / "WILDHORN"
Tries: 2 image(s); spec rounds R1 → R2; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo 1) — Sam Loom 1: 'didn't go on the beer belly angle' -> A14 fusion redo (waist-up, belly = before/after) validated.

S3 — 09-14_c0010_Mars-Men.png

Angle: A4 Product system · Engine: openai → fallback seedream_comp
Why the template works: The product itself is cut open into puzzle pieces, each piece = one ingredient, with labels: 'one complete system'. Research: 4 organs, 4 jobs.
What we changed (DNA): Their 8 herbs/minerals → our 4 organs as recognizable silhouettes. Their doses → our role per organ (we don't invent doses). 'Higher T or your money back' → our guarantee.
Scene logic: Kraft-paper backdrop, centered product — applies.
Final copy: Headline: light "4 WILD ORGANS." / heavy "ONE COMPLETE SYSTEM." ‖ Labels: "BISON HEART" / "burns the stored fat" · "BISON LIVER" / "clears excess estrogen" · "BISON KIDNEY" / "stops fat storage" · "BISON TESTICLE" / "feeds your testosterone" ‖ Badge: "BUY 1" / "GET 1" / "FREE" ‖ Bottom bar: "FLATTER BELLY OR YOUR MONEY BACK"
Tries: 1 image(s); spec rounds R1; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S4 — 09-14_c0012_Mars-Men.jpg

Angle: A1 Beer belly (identity) · Engine: pure_comp
Why the template works: Text-only recruitment post: calls out an excuse men hide behind and turns it into identity ('isn't a personality') + brand slogan pun. Ours: the 'dad bod' excuse; keep 't up or shut up' — our label literally says Natural Testosterone Support.
What we changed (DNA): Pure text on solid orange. Only the excuse changes.
Scene logic: No scene.
Final copy: "we want 5 men who realized that “it's just a dad bod” isn't a personality." ‖ "wildhorn. t up or shut up." ‖ "are u one of them?"
Tries: 1 image(s); spec rounds R1; calls: script; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (text-only, rendered by script = zero typos).

S5 — 09-14_c0013_Mars-Men.png

Angle: A1 Beer belly = estrogen · Engine: openai → fallback seedream_comp
Why the template works: '8 signs of [hidden hormone problem]' checklist: the reader ticks his own symptoms and diagnoses himself. Research mechanism = estrogen after 40.
What we changed (DNA): Cortisol → estrogen (our mechanism). Their 8 signs → 8 signs our avatar recognizes. CTA brand swap.
Scene logic: White page, orange line icons — applies.
Final copy: Headline: "8 SIGNS OF" / orange pill "HIGH ESTROGEN IN MEN" ‖ Captions: "Stubborn beer belly" · "Puffy chest" · "Love handles" · "Low energy" · "Waking up at 3 AM" · "Low libido" · "Junk-food cravings" · "Zero motivation" ‖ Orange underlined line: "Reclaim your testosterone, naturally" ‖ Orange button: "TRY WILDHORN RISK-FREE →"
Tries: 1 image(s); spec rounds R1; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S6 — 09-14_c0015_Resilia.png

Angle: A1 Beer belly = estrogen · Engine: openai → fallback seedream_comp
Why the template works: Glowing anatomical body with labelled damage zones = 'this invisible thing is wrecking you everywhere'. Ours: estrogen after 40, hot spots on belly and chest.
What we changed (DNA): Stress → estrogen after 40. Their organ labels → the zones our avatar feels. No product in template → none.
Scene logic: Dark space background with particles — applies.
Final copy: Headline: "This is what estrogen does." / "After 40." ‖ Labels: "Beer belly" · "Puffy chest" · "Brain fog" · "Energy" · "Muscle" · "Libido" · "Sleep" · "Mood"
Tries: 1 image(s); spec rounds R1; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S7 — 09-14_c0016_Resilia.jpg

Angle: A1 Beer belly (shock) · Engine: openai → fallback seedream_comp
Why the template works: Shock image of the problem literally bursting out of the belly + 'X that makes everything impossible?' + 'get back your body' + deal. Worms = THEIR mechanism (parasites); ours: the beer belly itself bursting the waistband.
What we changed (DNA): Worms (their parasite mechanism) → never import; our shock = the belly itself melting.
Scene logic: Bedroom at night, man on the bed edge — applies.
Final copy: Green box: "BEER BELLY THAT" / "MAKES EVERYTHING" / "IMPOSSIBLE?" ‖ Subline: "You can get back your body" / "with Wildhorn." ‖ Button: "MELT THE BELLY NOW →" ‖ Tag: "Buy 1 Get 1 Free"
Tries: 2 image(s); spec rounds R1 → R2; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo 1) — Sam Loom 1: not shocking enough (button pop vs worms) -> belly melting like wax (A15). Sam Loom 2: try 1 also counts as a success.

S8 — 09-14_c0017_Resilia.jpg

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: 'Bye-bye [problem]' + 3 line-drawn silhouettes shrinking month by month + product with a glass of water = calm, believable progress.
What we changed (DNA): Same as before.
Scene logic: Red studio — applies.
Final copy: Headline: "Bye-bye" / "beer belly" ‖ Months: "August" · "September" · "October" ‖ Button: "FLATTEN YOUR BEER BELLY NOW →"
Tries: 4 image(s); spec rounds R1 → R2 → R3; calls: openai, openai, openai, openai; sell version = try 4
Verdict: ✅ Validated (redo 1) — make more aggressive — Sam Loom 1: flip silhouettes to face the result (A16). Sam Loom 2: first silhouette more aggressive, arm visible, belly pushing right.

S9 — 09-14_c0019_Menerals.jpg

Angle: A3 Wild vs farmed · Engine: openai → fallback seedream_comp
Why the template works: A rugged man writes a manifesto on his ranch window: what's outside (ancient land) can't be manufactured. Ours = wild vs farmed: outside the window, a wild bison herd instead of farm cattle.
What we changed (DNA): Their cattle + ancient minerals → wild bison herd. Their 2 claim pills → our 2 claims (research: never domesticated, American prairie).
Scene logic: Log-cabin window over mountains and prairie — applies perfectly to bison.
Final copy: Handwritten black marker on the glass: "You Can't" / "Farm This." / "You Can Only" / "Find It." ‖ Pill left: "10,000 years wild" ‖ Pill right: "American prairie"
Tries: 2 image(s); spec rounds R1 → R2; calls: openai, openai; sell version = try 1
Verdict: ✅ Validated (both tries) — Sam Loom 1: not understandable on first read (B14). Sam Loom 2: both tries great, try 1 kept as sell version.

S10 — 09-14_c0023_Primal-Viking.png

Angle: Drive (same angle as template) · Engine: openai → fallback seedream_comp
Why the template works: Red silk bedroom mood + 'save her from your off nights' = he fixes it for her. Same buyer and angle as ours → keep their words (A6), our jars.
What we changed (DNA): Their 2 jars (Viking label) → our 2 jars, same crossed angle in the silk.
Scene logic: Red silk sheets = bedroom — applies.
Final copy: Headline bold italic white: "Save her from" / "your 'off nights'" ‖ Subline: "This stack brings your" / "bedroom performance back" ‖ Bottom: "ALL-DAY ENERGY. ALL-NIGHT STAMINA."
Tries: 1 image(s); spec rounds R1; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try; Adrien asked why sexual and not beer belly -> A14 (same buyer, kept their words per A6).

S11 — 09-14_c0025_Primal-Viking.png

Angle: A1 + drive (fused) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: Couple in bed, the jar literally on her head = he fell back in love; checklist of payoffs. Fuse: the belly is gone, she's all over him.
What we changed (DNA): Viking jar as her head → WILDHORN jar as her head.
Scene logic: Bedroom, painted style — applies.
Final copy: "FALLING IN LOVE" / "WITH THIS JAR" ‖ "WAS THE BEST DECISION I EVER MADE." ‖ "IT MELTED MY BEER BELLY AND MY WOMAN FELL FOR ME ALL OVER AGAIN." ‖ "+ FLATTER BELLY" / "+ MORE ENERGY" / "+ FEEL LIKE HER HERO"
Tries: 5 image(s); spec rounds R2 → R3 → R4; calls: openai (refused), seedream, seedream, openai (refused), seedream; sell version = try 5
Verdict: ✅ Loom 5 — made like theirs (A25) — Failed 3 times (jar dropped by fallback, then photoreal jar-on-head). Validated in Loom 5 only after A25: Seedream edit of THEIR photo + jarswap.py + scripted text, 9:16 kept.

S12 — 09-14_c0026_Primal-Viking.png

Angle: Drive + beer belly (fused, sexual) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: Text written on a woman's bare back = her private confession, timeline + payoff. Template has a deadline (17 days) → keep it. Fuse the belly.
What we changed (DNA): Viking jar → our jar bottom center.
Scene logic: Red sheets, her back — applies.
Final copy: Text on her back: "17 DAYS LATER..." / "BEER BELLY GONE." / "HE LASTED ALL NIGHT!"
Tries: 1 image(s); spec rounds R2; calls: openai (refused), seedream; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (OpenAI refused, Seedream + composite).

S13 — 09-15_c0024_Ryze.png

Angle: A1 Beer belly (same angle as template) · Engine: openai → fallback seedream_comp
Why the template works: 'Bye bye beer belly' + gifted product + deal = our exact angle → keep their words (A6).
What we changed (DNA): Coffee pouches → 2 jars; wooden coffee scoops tied with ribbon (their utensil) → a leather belt tied with a red ribbon, like a gift.
Scene logic: Peach gradient studio — applies.
Final copy: Headline right, bold dark brown caps: "BYE BYE" / "BEER BELLY" ‖ "SPECIAL DEAL" ‖ Big: "$49.95" + crossed "$100" ‖ "THIS WEEK ONLY" ‖ Button: "ORDER NOW"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S14 — 09-15_c0027_RYZE.png

Angle: A1 (same angle — copy) · Engine: openai → fallback seedream_comp
Why the template works: 'Lost my waistline — last seen 3 weeks ago' (bloat). Flip for our result: he FOUND his waistline, last seen 10 years ago.
What we changed (DNA): 3 Ryze pouches → 3 jars; price starburst → ours.
Scene logic: Warm studio pedestal — applies.
Final copy: Headline: "LOST MY" / "WAISTLINE" ‖ Orange italic script: "Last Seen 3 Weeks Ago" ‖ Badge: crossed "$100" / "$49.95"
Tries: 2 image(s); spec rounds R2 → R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 2: 'you should have just copied' (A19). Copied 'LOST MY WAISTLINE / Last Seen 3 Weeks Ago' word for word -> great (Sam Loom 4).

S15 — 09-15_c0028_RYZR.jpg

Angle: A1 Beer belly (Pixar) · Engine: openai → fallback seedream_comp
Why the template works: Pixar split: same person miserable vs blissful during a daily body moment. Theirs = toilet (digestion product). Scene logic (A3): our daily belly moment = bending over to tie his shoes.
What we changed (DNA): Their pouch → our jar at the split.
Scene logic: Bedroom, buttoning jeans = the belly itself, every morning.
Final copy: Headline: "FLATTER BELLIES"
Tries: 2 image(s); spec rounds R2 → R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — Sam Loom 2: shoelaces = 'could be a shoelace brand' (A18). Redo: jeans button + 'FLATTER BELLIES' -> 'adapted perfectly to the problem' (Sam Loom 3).

S16 — 09-15_c0029_Primal-Viking.png

Angle: A1 Beer belly (same angle — competitor) · Engine: openai → fallback seedream_comp
Why the template works: Clay figures shrinking month by month + 'years of dad bod gone, no diets' = our exact angle (it's Primal Viking) → keep words, our jar.
What we changed (DNA): Viking jar → our jar.
Scene logic: Clean grey studio — applies.
Final copy: Headline red: "3 YEARS OF" / "DAD BOD GONE" / "(NO DIETS)" ‖ Labels: "June" · "July" · "August"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try ('perfect').

S17 — 09-15_c0030_Primal-Viking.png

Angle: A1 Beer belly (Primal Edge — our category) · Engine: openai → fallback seedream_comp
Why the template works: Vacuum-packed raw organs with the jar inside = 'this is literally what's inside'. Our exact category → keep, but organs clean (not gross). Research headline on beer belly.
What we changed (DNA): Viking jar → ours; organs rendered EXACTLY like the template (fresh, deep red, glossy, clean).
Scene logic: Cream studio, vacuum bag — applies.
Final copy: Headline: "12 YEARS OF BEER BELLY" / "GONE IN " + white on red box "21 DAYS"
Tries: 2 image(s); spec rounds R2 → R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — Sam Loom 2: organs brown like dung (C2). Redo copying the template's fresh organ rendering -> great.

S18 — 09-15_c0031_Cowboy-Colostrum.png

Angle: A1 Beer belly · Engine: openai
Why the template works: 'If you're on the shots, this is for your hair' = names a habit + the side effect it causes. Our avatar's habit: beers. Side effect: the belly.
What we changed (DNA): Spoon of powder into coffee → beer poured from a bottle into his pint + capsules beside.
Scene logic: Terracotta tabletop — applies.
Final copy: Headline cream serif: "If you're on the" / "beers, " + bold "this is" / bold "for your beer belly."
Tries: 4 image(s); spec rounds R2 → R3 → R4; calls: openai, openai, openai, openai; sell version = try 4
Verdict: ✅ Loom 4 (after fix) — Sam Loom 2: copy the ACTION (pour into his drink, A17). Sam Loom 3: no powder (we sell capsules), try-1 idea + pour beer + horn icon (logo failed twice). Sam Loom 4: great.

S19 — 09-15_c0032_Olux.jpg

Angle: A1 Beer belly (multi-benefit) · Engine: openai → fallback seedream_comp
Why the template works: Selfie of a happy customer showing the product + '1 X. 5 benefits.' list with icons.
What we changed (DNA): Woman showing a ring → avatar showing an organ capsule between his fingers. Ring → jar.
Scene logic: Casual selfie at home — applies.
Final copy: Headline: "1 capsule." / "5 benefits." ‖ Icon lines: "Melts beer belly fat" / "Firms a puffy chest" / "Deeper sleep" / "Steady all-day energy" / "More drive" ‖ Wordmark: "WILDHORN"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S20 — 09-15_c0034_O-Positive.jpg

Angle: A1 + drive (UGC) · Engine: openai → fallback seedream_comp
Why the template works: Stacked product on a kitchen counter + TikTok captions in the buyer's voice ('my sex life can't go without this'). Ours: the man's voice, belly + her reaction.
What we changed (DNA): Pink URO tubs → 3 WILDHORN jars stacked.
Scene logic: Home kitchen counter — applies.
Final copy: Caption 1 (pink text): "My wife can't keep her hands off me since this." ‖ Caption 2: "Beer belly's gone and I'm stocking up on Buy 1 Get 1" ‖ Caption 3: "cause baby I'm takin it daily, 365."
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S21 — 09-15_c0035_Mammoth-Headwear.png

Angle: A1 Beer belly (UGC Day 0 / Day 90) · Engine: openai → fallback seedream_comp
Why the template works: UGC before/after of the customer: unboxing on Day 0, proud selfie on Day 90 + social proof. Template has a timeline → keep.
What we changed (DNA): Hat unboxing → jar unboxing; hat selfie → slimmer avatar selfie.
Scene logic: Workshop / truck = blue-collar avatar — applies.
Final copy: Labels: "Day 0" · "Day 90" ‖ Caption left: "Just arrived!!! 🔥🔥 Can't wait to try this" ‖ Caption right: "3 jars later and my beer belly is GONE!!!" ‖ Bottom: "Join 50,000+ Happy Customers ★★★★★"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S22 — 09-15_c0036_Thriving-in-Menopause.png

Angle: A1 Beer belly (thermal) · Engine: openai → fallback seedream_comp
Why the template works: Thermal camera image showing the pain zone glowing red + 'Heal X in 4 weeks' + arrow. Ours: thermal of his torso, beer belly glowing red. Template has a deadline → keep.
What we changed (DNA): Gluteal zone → belly. No product in template → none.
Scene logic: Thermal imaging — applies.
Final copy: Red box: "Melt Stubborn" / "Beer Belly" / "in 4 weeks"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S23 — 09-15_c0037_Happy-Mammoth-US.jpg

Angle: A1 Beer belly (visual pun) · Engine: openai → fallback seedream_comp
Why the template works: Split image: moon texture vs cellulite = 'this belongs on the moon, not on you'. Ours: a full ROUND moon vs a round beer belly — same shape.
What we changed (DNA): Cellulite legs → a round beer belly in side profile. Their bottle → our jar on the orange circle.
Scene logic: Space / studio split — applies.
Final copy: Left, white condensed caps: "THIS SHAPE" / "BELONGS" / "ON THE" / "MOON" ‖ Right, black italic condensed: "NOT ON" / "YOUR" / "BEER BELLY" ‖ Tiny: "Individual results may vary"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try: 'really great understanding of the ad' (E6 same-shape pun).

S24 — 09-15_c0038_Happy-Mammoth.jpg

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Hand holding the product in moody light + 'Your [problem] will hate this #1 formula' + survey stat. Our proof: 93% felt it (12-week survey).
What we changed (DNA): Their bottle → our jar in a man's hand.
Scene logic: Dark moody studio — applies.
Final copy: Headline white serif: "Your beer belly will" / "hate this " + pink highlight "#1 wild organ" / pink highlight "formula" ‖ Stat: pink "93%" + " saw their beer belly shrink" ‖ Tiny: "Based on a 12-week customer survey"
Tries: 2 image(s); spec rounds R2 → R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — Sam Loom 2: '93% felt the difference' too soft -> benefit claim '93% saw their beer belly shrink*' (B16). Sam Loom 3: great.

S25 — 09-15_c0040_Spicy-Cubes.png

Angle: A1 Beer belly (mirror) · Engine: openai → fallback seedream_comp
Why the template works: Man facing his reflection, product on the sink = private confidence moment. Twist: the reflection shows the man he's becoming.
What we changed (DNA): Spicy Cubes box → our jar on the sink.
Scene logic: Bathroom mirror — applies.
Final copy: Headline: "Feel the power" / "of being at" / "100%." ‖ Bottom: "Lose the beer belly. Reclaim your confidence." ‖ Button: "Shop Now →"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S26 — 09-15_c0042_Froya-Organics.jpg

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Close-up of the problem with a gloved finger pointing + 'Not X, not Y, just this' + product held outdoors + restock bar.
What we changed (DNA): Wrinkled neck → beer belly over a belt. Balm jar in snow → our jar in snowy prairie grass (wild).
Scene logic: Close-up body + outdoor — applies.
Final copy: Headline: "Not a diet," / "not a fat burner," / italic yellow-green "just this jar." ‖ Bar: "Just restocked, but not for long"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S27 — 09-15_c0044_Primal-Queen.png

Angle: A1 Beer belly (shock/humor) · Engine: openai → fallback seedream_comp
Why the template works: Gross-funny visual of the problem piled on a toilet + 'Backed up? Time to reset.' Shock level kept (A15): a towering swirl of empty beer cans and pizza crusts crushing a bathroom scale.
What we changed (DNA): Poop → beer cans + pizza crusts (what built the belly); toilet → bathroom scale (where it shows).
Scene logic: Pink bathroom — applies.
Final copy: Headline: "BEER BELLY?" / pink "TIME TO RESET." ‖ Button: "Try Wildhorn."
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S28 — 09-15_c0045_Mars-Men.png

Angle: Testosterone + beer belly (fused) · Engine: openai → fallback seedream_comp
Why the template works: Retro arcade stats: you now vs you 10 years ago + 'insert X, restore your score'. Same angle as ours → keep words, add our belly stat (A14).
What we changed (DNA): Mars tube → our jar.
Scene logic: Black arcade screen — applies.
Final copy: Title yellow: "TESTOSTERONE STATS" ‖ Columns: "YOU NOW" · "YOU 10 YEARS AGO" ‖ Scores purple: "1000" · "5000" ‖ Left rows green: "200 ENERGY" / "250 STRENGTH" / "300 MOTIVATION" / red "900 BELLY FAT" ‖ Right rows green: "1,050 ENERGY" / "1,750 STRENGTH" / "1,200 MOTIVATION" / "50 BELLY FAT" ‖ Blue: "INSERT WILDHORN." ‖ Orange: "RESTORE YOUR SCORE."
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try ('I like the way you adapted it').

S29 — 09-15_c0047_Mars-Men.png

Angle: A1 Beer belly · Engine: openai
Why the template works: 'Don't take this supplement unless you want to feel like yourself again' + benefit pills. Ours: unless you want to see your belt buckle again.
What we changed (DNA): Image 2 = our own validated try 2.
Scene logic: Same.
Final copy: Subline (same font and size as Image 2): "UNLESS YOU WANT" / "A FLAT BELLY AGAIN." ‖ (unchanged pills include: Flatter Beer Belly)
Tries: 4 image(s); spec rounds R2 → R3 → R4; calls: openai, openai, openai, openai; sell version = try 4
Verdict: ✅ Loom 4 (after fix) — Sam Loom 2: simpler words (B15). Sam Loom 3: try 3 changed the style -> A22. Redo used try 2 as the template, wording only -> great.

S30 — 09-15_c0049_Primal-Viking.png

Angle: Drive + beer belly (fused, illustrated) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: Illustrated woman's back sitting on the bed in the morning + 'He can go for much longer now'. Fuse: the belly went, the stamina came.
What we changed (DNA): Viking jar → our jar; footer offer → ours.
Scene logic: Morning bedroom — applies.
Final copy: Headline: "BELLY GONE." / "HE LASTS SO" / "MUCH LONGER." ‖ Tiny: "individual results may vary" ‖ Footer: "BUY 1 GET 1 FREE · 60-DAY MONEY-BACK GUARANTEE"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S31 — 09-16_c0056_Zapply.jpg

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Fit man pointing at the product + 'One pill. Everything you need.' + 4 checks + rating. No real athlete or influencer card (A11 / no public figures).
What we changed (DNA): Zapply pouch → jar; celebrity + Instagram card → our avatar + site URL.
Scene logic: Black studio — applies.
Final copy: Headline: "ONE JAR." / "EVERY ORGAN" / "YOU NEED." ‖ Checks: "4 wild bison organs" / "Zero herbs, zero fillers" / "Melts stubborn beer belly" / "60-day money-back guarantee" ‖ Stars + "Trusted by 50,000+ men" ‖ URL: "trywildhorn.com"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S32 — 09-16_c0057_Zapply.jpg

Angle: A1 Beer belly (dad guilt) · Engine: openai → fallback seedream_comp
Why the template works: Dad on the couch watching his kids play without him + 'Why men over 40 are too tired…' advertorial hook. Fuse: the beer belly keeps him on the couch.
What we changed (DNA): No product (advertorial teaser) → none.
Scene logic: Living room evening, kids playing — applies.
Final copy: Headline white serif: "Why men with a" / "beer belly after 40" / "can't keep up" / "with their kids" ‖ Subline: "A growing problem many" / "men recognize but" / "rarely admit." ‖ Button: "Read the solution →"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try ('so aggressive, I like it').

S33 — 09-16_c0058_Zapply.jpg

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Man awake at 3:14 with his phone + 'Slept eight hours and still wake up wrecked?' = the effort that doesn't work. Ours: cut the beer and the belly won't move (research: discipline isn't the problem).
What we changed (DNA): No product → none. Calorie app kept (Adrien liked it).
Scene logic: Kitchen at night, pushing a beer away = the effort that doesn't work.
Final copy: Headline white serif: "Quit the beer and" / "still can't lose" / "the beer belly?" ‖ Subline: "A stubborn gut isn't" / "a discipline problem." ‖ Button: "Read the solution →"
Tries: 2 image(s); spec rounds R2 → R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — Sam Loom 2: bed copied for no reason + phone badly held (A3, C11). Redo in the kitchen, pushing a beer away -> great.

S34 — 09-16_c0059_Zapply.png

Angle: A1 Beer belly (said no wife ever) · Engine: openai → fallback seedream_comp
Why the template works: '"I love that you're so tired" — said no wife ever' + product + one line. Our pain: the belly.
What we changed (DNA): Zapply pouch → jar.
Scene logic: Dark blue studio — applies.
Final copy: Headline: "“I LOVE YOUR" / "BEER BELLY”" ‖ Tag: "— said no wife ever" ‖ Bottom: "Lose the beer belly. Try it risk-free."
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S35 — 09-16_c0060_Zapply.png

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: 'Outperform yourself' + champion portrait holding the product in the gym. No real athlete → our avatar, proof by his age.
What we changed (DNA): Real champion → our avatar; Zapply → WILDHORN.
Scene logic: Gym — applies.
Final copy: Top wordmark: "WILDHORN" ‖ Headline: "OUTPERFORM" / "YOUR BEER BELLY." ‖ Caption: "AGE 51" / "BEER BELLY GONE" ‖ Button: "WILD, NOT FARMED"
Tries: 3 image(s); spec rounds R2 → R3; calls: openai, openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — Sam Loom 2: 'Outperform your 30s' off-angle (A14). Try 2 'OUTPERFORM YOUR BEER BELLY' liked (logo misspelled on another try, D8). Sell = try 2.

S36 — 09-16_c0061_Everly.png

Angle: A1 Beer belly (offer urgency) · Engine: openai → fallback seedream_comp
Why the template works: Red siren + 'We're saying goodbye… to our lowest price ever' + 3 offer lines with emojis + big green ORDER button.
What we changed (DNA): Everly pouch + softgels → jar + organ capsules. Their offer lines → our real offer.
Scene logic: Dark promo — applies.
Final copy: Headline: "WE'RE SAYING" / "GOODBYE..." ‖ Italic: "to our lowest price ever." ‖ "This is your absolute final chance" / "to get it before the next price increase." ‖ 👉 "BUY 1, GET 1 FREE" ‖ ☝ "$49.95 (WAS $100)" ‖ 🎁 "60-DAY GUARANTEE" ‖ Button: "ORDER TODAY"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S37 — 09-16_c0062_Everly.png

Angle: A4 Category takedown · Engine: openai → fallback seedream_comp
Why the template works: 'WARNING. Most X supplements are USELESS. Only Y actually works.' + cheap version spilled vs premium version. Ours = Primal Edge's takedown angle.
What we changed (DNA): Cheap white capsules → generic farmed-beef organ pills; pumpkin seeds → clean, smooth, stylized freeze-dried bison organs with recognizable silhouettes — a heart, a lobed liver, a bean-shaped kidney, an oval testicle — matte deep red-brown, premium food-photo look, no visible veins or arteries, not wet, not gross.
Scene logic: Split product shot — applies.
Final copy: Headline: "WARNING." / "Most organ supplements are USELESS." ‖ Sub: "Only wild bison organs actually" / "go after a stubborn beer belly." ‖ Left: "Farmed beef." / "Cheap fillers." / "Zero results."
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S38 — 09-16_c0063_Everly.png

Angle: A1 Beer belly (progress) · Engine: openai → fallback seedream_comp
Why the template works: 3 illustrated silhouettes improving month by month + product + special deal. Ours: male side profiles, belly shrinking, facing right (A16).
What we changed (DNA): Hair silhouettes → male torso profiles; pouch → jar.
Scene logic: Warm cream illustrated poster — applies.
Final copy: Headline: "BEER BELLY" / "FINALLY SHRINKING!" ‖ Labels: "Month 1" · "Month 2" · "Month 3" ‖ Script: "Special Deal" ‖ "$49.95 / each" + crossed "$100" ‖ "FALL SALE ENDS SOON"
Tries: 2 image(s); spec rounds R2; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (first try) — Validated first try.

S39 — 09-16_c0064_Everly.png

Angle: A1 Beer belly (timeline) · Engine: openai → fallback seedream_comp
Why the template works: First-person result headline + week-by-week timeline + offer bar. Research timeline: sleep → shirts → belt → tucked in.
What we changed (DNA): Pouch → jar.
Scene logic: Cream poster — applies.
Final copy: Headline: "I finally " + italic orange "tuck" + " my shirt" / "in again" ‖ Subline: "and feel like myself again." ‖ WEEK 1: "Less bloat, sleeping deeper" ‖ WEEK 2: "Shirts feel looser" ‖ WEEK 3: "Belt down a notch" ‖ WEEK 4: "Shirt tucked in. Energy is BACK." ‖ Bar: "BUY 1 GET 1 FREE" / "60-Day Money-Back Guarantee"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S40 — 09-16_c0065_Everly.png

Angle: A1 Beer belly (same structure as template) · Engine: openai → fallback seedream_comp
Why the template works: 'Hair thinning? Try X.' + 3 photo progress + deal. Ours: beer belly photos shrinking, facing right.
What we changed (DNA): Head photos → belly side photos; pouch → jar; softgels → organ capsules.
Scene logic: White poster — applies.
Final copy: Headline red: "BEER BELLY?" ‖ Black: "TRY WILDHORN" ‖ Labels: "Month 1" · "Month 2" · "Month 3" ‖ "SPECIAL DEAL" ‖ Green "$49.95" + crossed "$100" ‖ Red "THIS WEEK ONLY"
Tries: 1 image(s); spec rounds R2; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S41 — 09-16_c0066_Primal-Viking.png

Angle: A1 Beer belly (challenge) · Engine: openai → fallback seedream_comp
Why the template works: Handwritten 90-day challenge + stack of jars + offer box. Same buyer, same angle (Primal Viking) → keep words, our offer.
What we changed (DNA): 6 Viking jars → 6 WILDHORN jars.
Scene logic: White marker poster — applies.
Final copy: "THE 90-DAY" / orange "CHALLENGE." ‖ Box: "MELT 27 LBS OR MONEY BACK." ‖ Info: "6 jars" · "90 days" · "60-day money-back guarantee" ‖ "ORDER NOW" — "LIMITED STOCK"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S42 — 09-16_c0067_Primal-Viking.jpg

Angle: A1 Beer belly (vs fat burners) · Engine: openai → fallback seedream_comp
Why the template works: Cartoon: angry fat bald man on fire 'I use minoxidil' vs fit man 'I use Primal Viking'. The rival = what fails. Ours: fat burners.
What we changed (DNA): Minoxidil (hair rival) → fat burners (our rival).
Scene logic: Comic bust portrait — applies.
Final copy: Left bubble: "I use" / "fat burners." ‖ Right bubble: "I use" / "Wildhorn."
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai, openai, openai, openai; sell version = try 1
Verdict: ✅ Loom 4 — try 1 validated, keep it — Sam Loom 3: must say it's for the beer belly (A24) -> redo with 2-line bubbles; Sam Loom 4: 'the first try was great, I validate it' (A26). Sell = try 1.

S43 — 09-17_c0075_Infiniwell.png

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Calm premium 'the formula built for how X actually works' + lifestyle kitchen + reviews. Ours: how belly fat actually works after 40.
What we changed (DNA): Infiniwell tub → our jar; their logo → wordmark.
Scene logic: Bright kitchen, man in background — applies.
Final copy: Wordmark: "WILDHORN" ‖ Headline: "The formula built for how" / "belly fat actually" / "works after 40." + italic "" ‖ Button: "Take Control of Your Beer Belly" ‖ "50,000+ MEN · 4.8 STARS" ‖ Tiny: "These statements have not been evaluated by the FDA."
Tries: 2 image(s); spec rounds R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (first try) — Validated first try (QC fixed a misspelled standalone wordmark, D8).

S44 — 09-17_c0076_RYZE.png

Angle: A1 Beer belly (offer) · Engine: openai → fallback seedream_comp
Why the template works: 'Last call' offer + line-drawn bellies shrinking month by month + product + price. Their free gifts don't exist for us → our real offer.
What we changed (DNA): Female silhouettes → male side profiles facing right; pouch + coffee → jar + capsules.
Scene logic: Peach poster — applies.
Final copy: "LAST CALL:" / orange "BUY 1, GET 1" / "FREE" ‖ Months: "January" · "February" · "March" ‖ "SPECIAL DEAL" / "$49.95" crossed "$100" / "THIS WEEK ONLY"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S45 — 09-17_c0077_RYZE.png

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: 'For weed smokers who like to stay sharp' + a white cloth cinched by a measuring tape (waist). Ours: beer lovers who like to stay lean — the tape cinch is already our angle.
What we changed (DNA): Coffee pack → our jar.
Scene logic: White cloth cinched — applies.
Final copy: "FOR" / "BEER LOVERS" ‖ "WHO LIKE TO STAY LEAN." ‖ "#1" / "WILD ORGAN" / "FORMULA" / "in the U.S." ‖ crossed "$100" → "$49.95"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S46 — 09-17_c0078_RESIA.png

Angle: A1 Beer belly = estrogen · Engine: openai → fallback seedream_comp
Why the template works: Body diagrams with red pain zones + 'X isn't normal' captions + 'Steady energy is.' + product + ingredient icons. Ours: what isn't normal after 40.
What we changed (DNA): Cinnamon pouch → jar; cinnamon/MCT icons → organ icons.
Scene logic: Medical split poster — applies.
Final copy: Headline: "A Flat" / "Belly" / "Is." ‖ Left captions: "A beer belly after 40" / "isn't normal." · "A puffy chest" / "isn't normal." · "Tired all day" / "isn't normal." ‖ Icons: "Bison Heart" · "Bison Liver" · "Bison Kidney" · "Bison Testicle" ‖ Button: "Try Wildhorn — Feel Lean Again"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S47 — 09-17_c0079_Gruns.jpg

Angle: A1 Beer belly (meme) · Engine: openai → fallback seedream_comp
Why the template works: Barbie meme: 'How I feel when I X' (poop emoji on bloated belly) vs 'How I feel when I'm fibermaxxing'. Ours: Ken doll, beer-mug emoji on his belly vs 'organ-maxxing'.
What we changed (DNA): Barbie → Ken doll (our avatar, 40s); poop emoji → beer mug emoji; grüns pack → our jar.
Scene logic: White doll photo — applies.
Final copy: Left: "HOW I FEEL" / "AFTER A" / "WEEKEND OF BEERS" ‖ Right: "HOW I FEEL" / "WHEN I'M" / "ORGAN-MAXXING"
Tries: 2 image(s); spec rounds R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (redo) — QC redo (Barbie sequin skirt leftover on Ken, C5) -> 'the style of this version is way better'.

S48 — 09-17_c0080_Primal-Queen.jpg

Angle: A1 (same angle — copy) · Engine: openai → fallback seedream_comp
Why the template works: 'How I sleep at night knowing I don't look 6 months pregnant after every meal anymore' — already our man's angle (A19) → copy word for word.
What we changed (DNA): Pixar woman → Pixar man (40s); pouch → jar; offer → ours.
Scene logic: Bed at night — applies (sleep = relief).
Final copy: Headline: "How I sleep at night knowing I" / "don't look 6 months pregnant" / "after every meal anymore" ‖ Pink underlined: "Get Buy 1 Get 1 Free"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S49 — 09-17_c0081_Primal-Queen.png

Angle: A1 Beer belly = estrogen (doll callouts) · Engine: openai → fallback seedream_comp
Why the template works: 3D doll with symptom callouts + 'Your X started with Y' + 'Beef organs replenish what depletes'. Ours: Ken doll, beer-belly symptoms after 40.
What we changed (DNA): Barbie → Ken (40s); pouch → jar.
Scene logic: Pink 3D doll poster → blue-grey for our man, same layout.
Final copy: Headline box: "YOUR BEER BELLY STARTED" / "AFTER 40." ‖ Subline: "Wild bison organs replenish" / "what age depletes." ‖ Callouts: "Tired Face" · "Puffy Chest" · "Beer Belly" · "Belt On Last Hole" · "Love Handles" · "Jeans Don't Button"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S50 — 09-17_c0082_Primal-Queen.png

Angle: A1 Beer belly · Engine: openai
Why the template works: Before/after metaphor: rotten dried orange vs fresh juicy orange. Not their product — a universal symbol → keep, our words.
What we changed (DNA): Rotten vs fresh orange → bloated pear vs slim firm pear.
Scene logic: White split studio.
Final copy: "BEFORE WILDHORN" · "AFTER WILDHORN" ‖ Left: "Beer belly, low energy," / "drive in hiding" ‖ Right: "Flat belly, all-day" / "energy, raging drive"
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: the orange was their sexual symbol -> bloated pear vs slim pear (A23). Sam Loom 4: great.

S51 — 09-17_c0083_Primal-Queen.jpg

Angle: A1 Beer belly (shame moment) · Engine: openai → fallback seedream_comp
Why the template works: 'Walked in the room and forgot why?' = a tiny everyday shameful moment in 2 panels + mechanism line. Ours: sucking in the belly for the photo.
What we changed (DNA): Brain fog → beer belly; pouch → jar.
Scene logic: Flat illustrated 2 panels — applies.
Final copy: Headline: pink "SUCKED IT IN" / dark "FOR THE PHOTO AGAIN?" ‖ "Wild bison liver, kidney, heart and testicle." / "The 4 organs that fight a stubborn beer belly." ‖ Thought bubble: "hold it..."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S52 — 09-17_c0084_Primal-Queen.png

Angle: A1 Beer belly = estrogen · Engine: openai
Why the template works: Clay face split grey/sad vs warm/fine + 'This is not X. This is Y.' reframe. Our research: it's not beer, it's estrogen.
What we changed (DNA): Clay woman split grey/warm → clay man split fat/lean.
Scene logic: Claymation split.
Final copy: "THIS IS NOT BEER." / "THIS IS ESTROGEN." ‖ Small: "Wild bison organs fight the hormone behind your beer belly."
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: exploding-brain visual off-angle -> fat vs lean clay man (A24). Sam Loom 4: great.

S53 — 09-17_c0085_Mars-Men.png

Angle: A2 Man boobs (same angle — copy) · Engine: openai → fallback seedream_comp
Why the template works: Blue X-ray bodies with orange circles on the chest shrinking + 'MAN BOOBS GONE OR YOUR MONEY BACK' = our exact angle → copy words.
What we changed (DNA): 3 Mars tubes → 3 WILDHORN jars.
Scene logic: White studio — applies.
Final copy: White on black box: "MAN BOOBS GONE" ‖ "OR YOUR MONEY BACK" ‖ Months: "MAY" · "JUNE" · "JULY" ‖ Tiny: "RESULTS ARE NOT GUARANTEED AND MAY VARY BY INDIVIDUAL."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S54 — 09-18_c0094_Sugar-Splash.png

Angle: A1 Beer belly (vs fat burners) · Engine: openai → fallback seedream_comp
Why the template works: 'Have X, but hate Y?' + rival product vs ours side by side with ✕/✓ lists. Ours: beer belly, hate fat burners.
What we changed (DNA): Throat spray → generic fat burner tub; sucker → our jar.
Scene logic: Beige split studio — applies.
Final copy: Headline: "Have a beer belly," / "but hate fat burners?" ‖ "FAT BURNER" · big "WILDHORN" / "WILD BISON ORGANS" ‖ ✕ "jittery, racing heart" / "✕ belly comes back" / "✕ ruins your sleep" ‖ ✓ "no stimulants" / "✓ melts the beer belly" / "✓ deeper sleep" / "✓ 60-day guarantee"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S55 — 09-18_c0095_Sugar-Splash.jpg

Angle: Drive + beer belly (sexual) · Engine: seedream_comp · sexual template
Why the template works: 'Women who receive oral are 30% more likely to finish' — sexual stat + woman on the counter + hand offering the product. We have no such stat (no invented numbers) → keep the scene and voice, say it without a number.
What we changed (DNA): Their pack → our jar.
Scene logic: Kitchen counter intimacy.
Final copy: "Women whose man" / "lost the beer belly" / "initiate way more often"
Tries: 2 image(s); spec rounds R3 → R3-QC; calls: openai (refused), seedream, seedream; sell version = try 2
Verdict: ✅ Validated (redo) — QC redo (typo 'beer bell belly', man too young: A11) via Seedream scene + composite. Sam Loom 3: text perfect; woman on top would fit 'she initiates'.

S56 — 09-18_c0102_Sugar-Splash.png

Angle: A1 Beer belly · Engine: openai
Why the template works: Woman striding at night carrying a giant product bottle like a wingman + 'The perfect wingman for every situationship'. Ours: the man carrying the giant jar into the bar.
What we changed (DNA): Giant Sugar bottle → giant WILDHORN jar.
Scene logic: Night city — applies.
Final copy: "The perfect" / "wingman for" / "losing the" / "beer belly"
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai (refused), openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: 'every beer night' read like a hangover product (A24) -> 'losing the beer belly'. Sam Loom 4: validated, background doesn't quite fit.

S57 — 09-18_c0104_Sugar-Splash.png

Angle: A1 + drive (woman angle) · Engine: openai
Why the template works: Yellow bg + a stat about a hidden behavior + a big object + product around it. No invented stats → a true-feeling claim without a number; object = a giant beer.
What we changed (DNA): Pineapple → giant beer pint; bottles → jars.
Scene logic: Yellow studio.
Final copy: "She initiates" / "way less when you" / "have a beer belly."
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: go woman angle tied to his beer belly (A24) -> 'She initiates way less when you have a beer belly.' Sam Loom 4: 'you adapted the angle properly'.

S58 — 09-18_c0105_Spicy-Cubes.png

Angle: Drive (sexual — same buyer) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: 'Make her eat the sheets' + woman biting the sheets holding the product. Same buyer and drive angle → keep words; jar in her hand.
What we changed (DNA): Spicy Cubes pouch → our jar in her hand.
Scene logic: Bed — applies.
Final copy: Top band: "Make her eat the sheets 🥵🌶️"
Tries: 3 image(s); spec rounds R3 → R3-QC; calls: openai (refused), seedream, seedream, seedream; sell version = try 1
Verdict: ✅ Validated (try 1 = sell) — Sam Loom 3: try 1 was the best (copied the angle and the way she holds the jar) -> frozen (A20). Sell = try 1.

S59 — 09-18_c0106_Spicy-Cubes.png

Angle: Drive + beer belly (humor) · Engine: openai → fallback seedream_comp
Why the template works: 'WARNING: EXTREMELY ADDICTIVE' + funny side effects + product on satin + reviews. Ours: side effects of losing the beer belly.
What we changed (DNA): Cube box → jar on satin with capsules.
Scene logic: Dark satin — applies.
Final copy: "WARNING:" / "EXTREMELY ADDICTIVE." ‖ Italic: "Side effects include buying new jeans," / "a wife who won't let you sleep, and reordering at 2 AM." ‖ "★★★★★" / "4.8 stars from 50,000+ men" / "trywildhorn.com"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S60 — 09-18_c0107_Spicy-Cubes.png

Angle: A3 Wild vs farmed · Engine: openai → fallback seedream_comp
Why the template works: 'You can't feel an herbal blend. You can feel this.' + product on slate + 3-line punch with a timeline. Same structure as validated #19 earlier.
What we changed (DNA): Cubes + chili → jar + fresh organs on slate.
Scene logic: Dark slate — applies.
Final copy: "You can't feel" / "a farmed blend." / "You can feel this." ‖ "Real wild bison. Two capsules." / "And your belt notices by week 3."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S61 — 09-18_c0108_Spicy-Cubes.png

Angle: A1 Beer belly (starter pack) · Engine: openai → fallback seedream_comp
Why the template works: '2026 Night Routine [starter pack]' flat-lay of items + product. Ours: the beer-belly-fix starter pack.
What we changed (DNA): Night items → our routine items; pouch → jar.
Scene logic: Cream flat-lay — applies.
Final copy: Title: "2026 Beer Belly Fix" ‖ Tag: "[ starter pack ]" ‖ Captions: "(running shoes)" · "(measuring tape)" · "(old jeans)" · "(the scale)" · "(water)" ‖ "(Wildhorn)" / "For a flatter belly."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S62 — 09-18_c0109_Spicy-Cubes.png

Angle: Drive (sexual — wilderness) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: Watercolor of a woman in ecstasy + 'From feeling nothing, to pure wilderness' — 'wilderness' is literally our brand world. Keep, our jar in his hand.
What we changed (DNA): Spicy pouch → our jar held up.
Scene logic: Bed, watercolor — applies.
Final copy: "From feeling nothing," / "to pure wilderness" ‖ Italic: "30 days. 2 capsules."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ first try (Loom 4) — Not reviewed until Sam Loom 4: 'great'. Counted first try.

S63 — 09-18_c0110_Spicy-Cubes.png

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: Bold serif 'Balance your hormones. Ignite your confidence.' + hand holding the product on red. Fuse the belly into line 1.
What we changed (DNA): Pouch → jar in a man's hand.
Scene logic: Red gradient — applies.
Final copy: "Melt Your Beer Belly." / "Ignite Your" / "Confidence." ‖ Wordmark: "WILDHORN" ‖ "Wild Bison Organs"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S64 — 09-18_c0111_Spicy-Cubes.png

Angle: Drive (cheeky) · Engine: openai → fallback seedream_comp
Why the template works: 'THE SHEETS NEEDED CHANGING. She didn't even apologize.' + product on satin. Cheeky, same buyer → keep words.
What we changed (DNA): Cube box → jar.
Scene logic: Dark satin — applies.
Final copy: "THE SHEETS" / "NEEDED CHANGING." ‖ Gold italic: "She didn't even apologize." ‖ Footer: "★★★★★ 4.8 stars from 50,000+ men | trywildhorn.com"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S65 — 09-18_c0112_Spicy-Cubes.jpg

Angle: A1 (vs fat burners) · Engine: openai → fallback seedream_comp
Why the template works: 'THE CHOCOLATE DIDN'T WORK. The gummy does.' + rival vs ours with star ratings + 3 short lines each. Ours: the fat burner didn't work.
What we changed (DNA): Chocolate bar → generic fat-burner tub; cube box → jar.
Scene logic: Dark comparison cards — applies.
Final copy: "THE FAT BURNER" / "DIDN'T WORK." ‖ Orange: "The organs do. 🔥" ‖ Left: "★★★☆☆ 3.0 STARS" / "THE FAT BURNER." / "Jittery. Rebound beer belly. Under 3 stars." ‖ Right: "★★★★★ 4.8 STARS" / "THE ORGANS." / "4 wild organs. No stimulants. 50,000+ men." ‖ "trywildhorn.com"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S66 — 09-18_c0114_Spicy-Cubes.png

Angle: A1 + drive (fused) · Engine: openai → fallback seedream_comp
Why the template works: 'LOST THE DESIRE YOU USED TO HAVE? AGE IS NOT THE PROBLEM.' + sad/happy cartoon. Fuse: lost the body, she grabs him again.
What we changed (DNA): Pouch → jar.
Scene logic: Cartoon bedroom split — applies.
Final copy: "LOST THE BODY YOU USED TO HAVE?" / dark red "AGE IS NOT THE PROBLEM." ‖ "SPECIAL DEAL" / "BUY 1, GET 1 FREE"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S67 — 09-18_c0115_Wandering-Bear-Coffee.jpg

Angle: A3 Wild (food) · Engine: openai → fallback seedream_comp
Why the template works: 'This sht is bananas' + product buried in its own ingredients. Ours: 'This sht is wild' + jar among fresh appetizing organs.
What we changed (DNA): Bananas + bread (their flavor) → fresh bison organs (our content).
Scene logic: Tan header + food bed — applies.
Final copy: Yellow: "This sh*t is wild" ‖ "Introducing 4 wild bison organs in one jar." / "It's like a steak for breakfast," / "without the stove."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try ('really good understanding of the joke').

S68 — 09-18_c0116_Olux.png

Angle: A1 (same angle — copy) · Engine: openai → fallback seedream_comp
Why the template works: 'Drop from XL to M in just 90 days or money back' — our exact angle → copy words, our jar, our offer.
What we changed (DNA): Magnetic ring → our jar; Olux → WILDHORN.
Scene logic: Dark stone — applies.
Final copy: "Drop from XL to M in" / "Just 90 Days" ‖ "OR MONEY BACK" ‖ Badge: "BUY 1" / "GET 1" ‖ "★★★★★ +50,000 Happy Customers" ‖ "WILDHORN | THE POWER OF WILD BISON ORGANS"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S69 — 09-18_c0117_Primal-Queen.jpg

Angle: A1 Beer belly (Primal Queen organs) · Engine: openai → fallback seedream_comp
Why the template works: Fresh raw organs arranged in the shape of a body lying on sheets + month timeline. Their organ rendering is exactly what Adrien wants (C2).
What we changed (DNA): Woman shape → man shape; pouch → jar; months → our timeline.
Scene logic: Sheets top-down — applies.
Final copy: "MONTH ONE:" / "THE BLOAT STARTS FADING." ‖ "MONTH TWO:" / "BELT DOWN A NOTCH." ‖ "MONTH THREE:" / "SHIRT TUCKED IN AGAIN."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S70 — 09-18_c0118_Primal-Queen.png

Angle: A1 Beer belly = estrogen (validated concept) · Engine: openai → fallback seedream_comp
Why the template works: 'The chin hair is not the problem. The zinc deficiency driving it is.' — our run-1 #21 version ('beer belly not the problem, estrogen is') was validated. Reuse it.
What we changed (DNA): Woman → our man; pouch hanging → jar hanging from the belt buckle.
Scene logic: Dark editorial — applies.
Final copy: "THE BEER BELLY IS" / "NOT THE PROBLEM." / magenta box "THE ESTROGEN" / "DRIVING IT IS."
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S71 — 09-18_c0119_Cowboy-Colostrum.png

Angle: A4 Product system · Engine: openai → fallback seedream_comp
Why the template works: 'One scoop. Everything he needs.' + benefits list + vintage photo of a rancher with his kid + product. Ours: two capsules.
What we changed (DNA): Spoon of powder → 2 organ capsules in a hand; tub → jar.
Scene logic: Grey-cream editorial + ranch photo — applies.
Final copy: Wordmark: "WILDHORN" ‖ "TWO CAPSULES." / "EVERYTHING HE NEEDS." ‖ Typewriter: "BELLY FAT, ENERGY, DRIVE, SLEEP —" / "ALL IN ONE WILD JAR."
Tries: 2 image(s); spec rounds R3; calls: openai, openai; sell version = try 2
Verdict: ✅ Validated (first try) — Validated first try (QC removed a cowboy still holding THEIR tub, C5).

S72 — 09-18_c0120_Cowboy-Colostrum.png

Angle: A1 Beer belly (testimonial) · Engine: openai → fallback seedream_comp
Why the template works: 'I thought thinning hair was just part of getting older. I was wrong.' + before/after selfies. Ours: beer belly.
What we changed (DNA): Woman → man (40s); tub → jar in the after photo.
Scene logic: Selfie before/after — applies.
Final copy: Wordmark: "WILDHORN" ‖ "“I THOUGHT A BEER BELLY WAS JUST PART OF" / "GETTING OLDER. I WAS WRONG.”" ‖ "BEFORE" · "AFTER"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S73 — 09-18_c0121_Cowboy-Colostrum.png

Angle: A1 Beer belly · Engine: openai → fallback seedream_comp
Why the template works: 'What if you didn't have to wear a hat at all?' = the hiding behavior. Ours: sucking in the belly.
What we changed (DNA): Hair close-up → belly close-up in a tight tee; tub → jar.
Scene logic: Close-up — applies.
Final copy: Wordmark: "WILDHORN" ‖ "WHAT IF YOU DIDN'T" / "HAVE TO SUCK IT" / "IN AT ALL?" ‖ "SUPPORT A FLATTER BELLY." / "93% SAW THEIR BEER BELLY SHRINK." ‖ Button: "SUPPORT A FLATTER BELLY" ‖ Tiny: "12-week customer survey"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S74 — 09-18_c0122_RYZE.png

Angle: A1 (same angle) · Engine: seedream_comp
Why the template works: 'STRESS BELLY? CAN'T RELATE.' + two flat stomachs + deal. Our angle → swap one word.
What we changed (DNA): Two stomachs → fat vs lean male stomach.
Scene logic: Orange poster.
Final copy: "BEER BELLY?" ‖ "CAN'T RELATE." ‖ "SPECIAL DEAL" / "$49.95" + struck "$100" / "THIS WEEK ONLY"
Tries: 4 image(s); spec rounds R3 → R3-QC → R4; calls: openai (refused), seedream, seedream, seedream, seedream; sell version = try 4
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: showed two lean stomachs -> ONE fat vs ONE lean (A23), text + price composited (D7). Sam Loom 4: great.

S75 — 09-18_c0124_RYZE.png

Angle: A1 (validated concept) · Engine: openai → fallback seedream_comp
Why the template works: 'For weed smokers who like to stay sharp' + joint as airplane — our run-1 #41 'For beer lovers who like to stay lean' (beer bottle airplane) was validated. Reuse.
What we changed (DNA): Joint → beer bottle as the fuselage.
Scene logic: White sketch — applies.
Final copy: "FOR BEER LOVERS" ‖ "WHO LIKE TO STAY LEAN." ‖ crossed "$100" → "$49.95"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (reuse of run-1 #41).

S76 — 09-18_c0125_RYZE.jpg

Angle: A1 Beer belly (doll) · Engine: openai → fallback seedream_comp
Why the template works: '2025 ME / 2026 ME' doll photos + feeling captions + deal. Ours: Ken doll, beer belly → lean.
What we changed (DNA): Barbie → Ken (40s); pouch + coffee → jar + capsules.
Scene logic: Pink doll photos → our man's doll photos.
Final copy: "2025 ME" · orange "2026 ME" ‖ "Feeling bloated," / "heavy, and" / "exhausted" ‖ "Feeling light," / "lean, and" / "energized" ‖ "SPECIAL DEAL" / "$49.95" crossed "$100" / "THIS WEEK ONLY"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S77 — 09-18_c0126_Mars-Men.jpg

Angle: A1 (validated concept) · Engine: openai → fallback seedream_comp
Why the template works: 'Size doesn't matter, thickness does' (pitcher plants) — run-1 #11 B3 'Size doesn't matter… unless it's your belly!' with belt photos was preferred. Reuse.
What we changed (DNA): Pitcher plants → belt/waist photos; bottles → jar.
Scene logic: Split photos Day 0 / Day 90 — applies.
Final copy: "SIZE DOESN'T MATTER…" / "UNLESS IT'S YOUR BEER BELLY!" ‖ "DAY 0" · "DAY 90" ‖ Tiny: "RESULT MAY VARY"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (reuse of run-1 #11 B3).

S78 — 09-18_c0127_RYZE.jpg

Angle: A1 (validated concept) · Engine: openai → fallback seedream_comp
Why the template works: 'Tame Your Stubborn Belly' superhero — run-1 #42 was perfect. Reuse.
What we changed (DNA): Pouch → jar superhero; sad potato → sad beer-belly blob.
Scene logic: Spotlight stage — applies.
Final copy: Arched: "Tame Your Stubborn Belly" ‖ Sign: "$49.95" crossed "$100" / "SPECIAL PRICE"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (reuse of run-1 #42).

S79 — 09-18_c0130_Mars-Men.jpg

Angle: A2 Man boobs (same angle — copy) · Engine: openai → fallback seedream_comp · sexual template
Why the template works: 'MORE CHEST DAY WON'T FIX YOUR MAN BOOBS. It's not a gym problem. It's a testosterone problem.' — our exact angle → copy words.
What we changed (DNA): Mars tube → our jar.
Scene logic: Thermal chest — applies.
Final copy: "MORE CHEST DAY " + bold "WON'T" / bold "FIX YOUR MAN BOOBS" ‖ "It's not a gym" / "problem." ‖ Orange: "It's a testosterone" / "problem." ‖ Tag: "THE FIX →"
Tries: 3 image(s); spec rounds R3 → R3-QC; calls: openai (refused), seedream, seedream, seedream; sell version = try 1
Verdict: ✅ Validated (try 1 = sell) — Sam Loom 3: try 1 perfect - highlight ONLY the man boobs like the template (A20, A31). Sell = try 1.

S80 — 09-18_c0131_RYZE.jpg

Angle: A1 Beer belly · Engine: openai
Why the template works: 'MENOBELLY?' + theater curtain + hand presenting the product + 3 callouts + deal. Ours: 'BEER BELLY?'
What we changed (DNA): Same as before.
Scene logic: Theater curtain.
Final copy: "BEER BELLY?" ‖ Underlined: "After 40, It Won't Leave On Its Own..." ‖ Callouts: "4 WILD ORGANS" / "Bison heart, liver, kidney, testicle" · "0 HERBS" / "Zero fillers" · "2 CAPSULES" / "A day" ‖ "SPECIAL DEAL" / "$49.95" crossed "$100" / "THIS WEEK ONLY" ‖ Small: "Fights stubborn beer belly fat after 40."
Tries: 2 image(s); spec rounds R3 → R4; calls: openai, openai; sell version = try 2
Verdict: ✅ Loom 4 (after fix) — Sam Loom 3: 'After-40 changes hit different' not understandable (A24/B14) -> 'After 40, It Won't Leave On Its Own...'. Sam Loom 4: great.

S81 — 09-18_c0132_RYZE.jpg

Angle: A1 Beer belly (Muppet) · Engine: openai → fallback seedream_comp
Why the template works: Muppet hungover at the mirror + 'Feeling dull after alcohol? Give your morning a better start.' Ours: the beer belly after the weekend.
What we changed (DNA): Mushroom coffee → our jar on the sink; mug kept.
Scene logic: Bathroom mirror — applies.
Final copy: "BEER BELLY" / "AFTER THE WEEKEND?" ‖ "GIVE YOUR MONDAY A BETTER START"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S82 — 09-18_c0133_RYZE.jpg

Angle: A1 Beer belly (retro TV) · Engine: openai → fallback seedream_comp
Why the template works: 'WARNING' + retro TV emergency broadcast + product + feet up. Ours: viewers may see their beer belly shrink.
What we changed (DNA): Coffee pouch + mugs → jar + a beer + capsules.
Scene logic: Retro living room — applies.
Final copy: "WARNING" ‖ TV: "WILDHORN EMERGENCY BROADCAST SYSTEM" / "Viewers may see their" / "beer belly shrink with this" / "2-capsule ritual"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try.

S83 — 09-18_c0134_RYZE.jpg

Angle: A1 (same angle — copy) · Engine: openai → fallback seedream_comp
Why the template works: 'FROM FEELING LIKE A BIG BACK TO FEELING SNATCHED' + clay men before/after — already speaks to our man → copy word for word (A19).
What we changed (DNA): Ryze pouch → jar.
Scene logic: Claymation split — applies.
Final copy: "FROM FEELING LIKE A " + orange "BIG BACK" ‖ "TO FEELING " + orange "SNATCHED"
Tries: 1 image(s); spec rounds R3; calls: openai; sell version = try 1
Verdict: ✅ Validated (first try) — Validated first try (copied word for word, A19).

Part 2 — Run 1 (79/79 final after 9 batches, 0 % first try)

Run 1 = batch-01 (79 templates from Adrien's zip, sorted into 9 concept families, angles spread A1–A5) then batches 02–09 redoing every rejected ad after each Loom (L2–L9 = feedback/loom-bN.txt; L1 = batch-01 review, no transcript). Final PNGs: run1-final/Wildhorn_01..79.png and ~/Downloads/Wildhorn-Final-Ads/. The B1 headline was imposed by rule R9 (research headlines) — the reason run 1 started at 0 %.

Note: stats_run1.json lists B8 as final for ads that have a B9 (batch-09 has no meta.json); the true final is the last batch shown below, except #74 (Adrien kept B8).

#1 — template c0021 · family 1 US vs THEM / comparison

B1 (first try): A4 I tested 3 organ supplements — "3 Organ Supplements. 1 Beer Belly. Only One Worked."
Final (B2): angle A4 I tested 3
Why / what changed: It IS a Primal Edge winner: independent-test table. Kept as is, our jar in the winning column.
Final copy: Top red tag: "2026 INDEPENDENT TEST" ‖ Headline: "3 Organ Supplements." / "1 Beer Belly. Here's The Truth." ‖ Column titles: "GRASS-FED BEEF" · "FARMED ORGAN BLEND" · "WILDHORN" (gold) ‖ Column 1 rows: "Source: Feedlot Beef" · "Organs: Generic Mix" · "Testicle: No ❌" · "Result After 90 Days:" · red "GUT UNCHANGED" · "★★ — Would Not Recommend" ‖ Column 2 rows: "Source: Farmed Animals" · "Organs: Blend + 4 Herbs" · "Testicle: No ❌" · "Result After 90 Days:" · orange "MINOR ENERGY ONLY" · "★★★ — Overhyped" ‖ Column 3 rows: "Source: Wild Bison" · "Organs: 4 Pure Bison Organs" · "Testicle: Bison Testicle ✅" · "Result After 21 Days:" · green "GUT FLATTENING" · "★★★★★ — Editor's Choice ✅" ‖ Bottom gold banner: "BEER BELLY GONE IN 21 DAYS. 60-DAY GUARANTEE"
Rounds: B1 → B2
Verdict history: Loom 2: kept (independent-test table = a Primal Edge winner).

#2 — template c0138 · family 1 US vs THEM / comparison

B1 (first try): A1 Beer belly = estrogen — "It Was Never Fat. It Was Estrogen."
Final (B5): angle A1 Beer belly = estrogen
Why / what changed: Loom 4: B4 drew an ARM while we sell belly/man boobs — off-angle. Root cause: I copied the template's body part instead of decoding it. The template's arm = THEIR problem zone. Same drawing style and side, but the body part = OUR problem zone (belly, arm hanging naturally at the side so it doesn't look amputated). DNA: Their product: GLP-1 muscle-loss supplement. Their problem body part: upper arm. Ours: belly. Import nothing but the style.
Final copy: Left title: "Men on Fat Burners" ‖ Right title: "Men on Wildhorn" ‖ Tagline: "It Was Never Fat. " + italic "It Was Estrogen." ‖ Black pill button: "BUY 1 GET 1 FREE" ‖ Bottom center: WILDHORN wordmark ‖ Bottom right small: "*Results may vary"
Rounds: B1 → B2 → B3 → B4 → B5
Verdict history: 5 rounds: muscle off-mechanism (L2) → side/arm redrawn ugly + logo wrong (L3) → drew an ARM (L4, A2) → B5 belly cutaway + horn/wordmark: 'really like the last one' (L5).

#3 — template c0178 · family 1 US vs THEM / comparison

B1 (first try): A5 Anti-waste — "Wildhorn vs 12 Pills"
Final (B2): angle A1 Beer belly (vs what he uses today)
Why / what changed: Product vs the thing the customer already uses (coffee). Each bullet = a feeling/result the customer wants, never a product feature.
Final copy: Left title: "Wildhorn's" / "BISON ORGANS" ‖ Right title: "Fat Burners" ‖ Left list with green checks: "Belly shrinks week after week" / "No jittery, wired feeling" / "Steady energy all day" / "Belt down a notch by day 21" / "Shirt tucks in again" ‖ Right list with red crosses: "Belly comes right back" / "Makes you jittery and anxious" / "Crash by the afternoon" / "Ruins your sleep at night" / "Only a temporary effect"
Rounds: B1 → B2
Verdict history: L2: 'much, much better' — compared with fat burners, results not features.

#4 — template c0183 · family 1 US vs THEM / comparison

B1 (first try): A1 Beer belly = estrogen — Left label: "What comes with" then big "KETO" ‖ Left bullets: "Hunger + cravings" / "Cranky all day" / "Belly still there" / "Weight comes back when you stop" ‖ Right label: "What comes with" then big "WILDHORN" ‖ Right bullets: "No diet needed" / "Estrogen conversion: blocked" / "Flatter belly, less bloat" / "“Down 2 belt notches!”"
Final (B2): angle A1 Beer belly (vs GLP-1)
Why / what changed: 'What comes with' the solution he's tempted by vs ours. Pixar characters, 4 short lines each.
Final copy: Left: "What comes with" / big "OZ3MP!C" ‖ Left lines: "Needles + nausea" / "Muscle loss roulette" / "Expensive monthly bill" / "Belly comes back when you stop" ‖ Right: "What comes with" / big "WILDHORN" ‖ Right lines: "Capsules, not needles" / "Cravings: GONE" / "Flatter belly, less bloat" / "Belt down 2 notches"
Rounds: B1 → B2
Verdict history: L2: 'What comes with OZ3MP!C' vs Wildhorn validated.

#5 — template c0192 · family 1 US vs THEM / comparison

B1 (first try): A2 Man boobs — Headline: "MEN OVER 40: / SOFT CHEST? / LOOK AT YOUR ESTROGEN." ‖ Left title: "ESTROGEN-DRIVEN CHEST" ‖ Left callouts: "Fat stored here" / "Testosterone converted" ‖ Right title: "TESTOSTERONE-DRIVEN CHEST" ‖ Right callouts: "Firm tissue" / "Conversion blocked" ‖ Bottom: "BLOCK THE CONVERSION / BEHIND YOUR MAN BOOBS."
Final (B2): angle A2 Man boobs
Why / what changed: Names a group by its condition + the hidden cause + two vintage medical cross-sections.
Final copy: Headline: "BEER-BELLY MEN:" / "GROWING MAN BOOBS?" / "LOOK AT YOUR HORMONES." ‖ Labels: "HIGH ESTROGEN" · "HEALTHY TESTOSTERONE" ‖ Left callouts: "Soft chest fat" / "Puffy nipples" ‖ Right callouts: "Firm chest" / "Flat profile" ‖ Bottom: "BLOCK THE HORMONE CONVERSION" / "BEHIND YOUR MAN BOOBS."
Rounds: B1 → B2
Verdict history: L2: 'much better' — group named by its problem.

#6 — template c0196 · family 1 US vs THEM / comparison

B1 (first try): A3 Wild vs farmed — "Wild vs. Farmed. Guess who's on Wildhorn"
Final (B3): angle A1 Beer belly
Why / what changed: Arm-wrestling 'guess who's on X'. Feedback: 'Beef vs Spaghetti' made no sense because nothing on screen shows our problem. The image must SHOW the belly: lean man vs beer-belly man. Bottom sentence was good — kept.
Final copy: Headline line 1: "Abs vs. Beer Belly" ‖ Headline line 2: "Guess who's on " + red "WILDHORN" ‖ Red bar: "WILDHORN was made for men" / "who refuse to go soft with age."
Rounds: B1 → B2 → B3
Verdict history: L2: 'Beef vs Spaghetti' showed nothing of our problem → B3 'Abs vs. Beer Belly' → L3: 'really like the 6'.

#7 — template c0233 · family 1 US vs THEM / comparison

B1 (first try): A5 Anti-waste — Titles: "OLD ME" / "NEW ME" ‖ Left caption: "12 pills a day, $1,750 spent, belly unchanged." ‖ Right caption: "4 wild bison organs. One jar." ‖ Bottom button: "FOR MEN OVER 40"
Final (B2): angle A1 Beer belly (Old me / New me)
Why / what changed: The button names WHO it is for by their problem ('FOR PERIMENOPAUSE'). Left caption = symptoms, right caption = what the product is. No headline.
Final copy: Titles: "OLD ME" · "NEW ME" ‖ Left caption: "Bloating, belly fat, soft chest and zero drive." ‖ Right caption: "Wild, undiluted, 4-organ formula." ‖ Button: "FOR STUBBORN BEER BELLY"
Rounds: B1 → B2
Verdict history: L2: 'FOR STUBBORN BEER BELLY' (problem, not age).

#8 — template c0259 · family 1 US vs THEM / comparison

B1 (first try): A3 Wild vs farmed — Headline: "Your organ supplement / may be letting you down." ‖ Subline: "Farmed animals. Diluted blends. No testicle." / "Wildhorn is wild bison. 4 organs. Zero fillers." ‖ Yellow button: "Upgrade to wild →"
Final (B4): angle A2 Man boobs (his real routine)
Why / what changed: Loom: the angle didn't land. The routine must be one he really has AND tied to an aggressive angle. A man with man boobs has a hiding routine: compression undershirts, baggy shirts, arms crossed in photos.
Final copy: Headline: "Your hide-the-chest routine" / "may be letting you down." ‖ Subline: "Compression shirts hide man boobs." / "Wild bison organs melt them." ‖ Yellow button: "Upgrade your routine →"
Rounds: B1 → B2 → B3 → B4
Verdict history: 4 rounds: routine that doesn't exist → morning pill stack → hide-the-chest routine (compression shirts) → L4: 'amazing, deeply into the avatar'. (Later B8: avatar doesn't wear compression shirts.)

#9 — template c0310 · family 1 US vs THEM / comparison

B1 (first try): A4 I tested 3 organ supplements — Left lines: "BUYS FARMED BEEF LIVER PILLS" / "90 DAYS LATER, SAME GUT" / "SUCKS IT IN FOR EVERY PHOTO" ‖ Right lines: "SWITCHED TO WILD BISON ORGANS" / "BELT DOWN A NOTCH BY DAY 21" / "WIFE: “WHAT ARE YOU DOING DIFFERENT?”" ‖ Bottom bold: "LIVER + KIDNEY + HEART + TESTICLE" ‖ Bottom subline: "The Only Organ Stack That Changed Anything." ‖ Red button: "SHOP NOW →"
Final (B2): angle A1 Beer belly (wojak vs chad)
Why / what changed: Meme: loser vs chad, 3 brutally specific life scenes each. Lines must be precise about the beer-belly problem.
Final copy: Left lines: "SUCKS IN HIS GUT FOR EVERY PHOTO" / "WIFE STOPPED GRABBING HIS WAIST" / "KEEPS HIS SHIRT ON AT THE POOL" ‖ Right lines: "BELT DOWN 2 NOTCHES IN 21 DAYS" / "WIFE: \"WHAT ARE YOU DOING DIFFERENT?\"" / "FIRST SHIRT OFF AT THE POOL" ‖ Bottom bold: "LIVER + KIDNEY + HEART + TESTICLE" ‖ Bottom subline: "The Stack That Kills The Beer Belly." ‖ Red button: "SHOP NOW →"
Rounds: B1 → B2
Verdict history: L2: 'exceptional' — 3 brutally specific shame scenes vs 3 proud ones.

#10 — template c0376 · family 1 US vs THEM / comparison

B1 (first try): A2 Man boobs — "Gym alone vs Gym with Wildhorn"
Final (B3): angle A2 Man boobs
Why / what changed: 'X' vs 'X with brand'. Feedback: keep the Mars Men illustrated style (batch 01 was better). Our man: 48, not the template's young man.
Final copy: Left label: "GYM ALONE" ‖ Right label: "GYM WITH " + white on orange box "WILDHORN" ‖ Under left: "BUILDS ARMS ✅" / "CHEST STAYS SOFT ❌" ‖ Under right: "BUILDS ARMS ✅" / "FLATTER CHEST ✅"
Rounds: B1 → B2 → B3
Verdict history: L2: prefer the Mars Men illustrated style + our 48-year-old → B3 good.

#11 — template c0126 · family 2 Before-after / timeline

B1 (first try): Drive (testosterone) — Headline: "SIZE DOESN’T MATTER, / DRIVE DOES!" ‖ Tags: "DAY 0" / "DAY 90" ‖ Small footnote: "*Results may vary"
Final (B3): angle A1 Beer belly (innuendo)
Why / what changed: Template: 'size doesn't matter, thickness does' — a cheeky twist that makes total sense for its product. Feedback: ours must make the same kind of sense: size DOES matter when it's your belly.
Final copy: Headline: "SIZE DOESN'T MATTER…" / "UNLESS IT'S YOUR BELLY!" ‖ Tags: "DAY 0" · "DAY 21" ‖ Tiny bottom left: "*Results may vary"
Rounds: B1 → B2 → B3
Verdict history: L2: twist less logical for the belly → B3 'Size doesn't matter… unless it's your belly!' → L3 'like the 11 more'.

#12 — template c0193 · family 2 Before-after / timeline

B1 (first try): A1 Beer belly = estrogen — Top text, bold white with dark shadow: "Only one of them is pregnant." ‖ Bottom text above the jar: "His is estrogen."
Final (B2): angle A1 Beer belly (shock image)
Why / what changed: Pure visual joke: pregnant belly next to a beer belly. Almost no text — the image does the work.
Final copy: Top text, bold white with shadow: "Only one of them is pregnant."
Rounds: B1 → B2
Verdict history: L2 good — pure visual joke.

#13 — template c0228 · family 2 Before-after / timeline

B1 (first try): A1 Beer belly = estrogen — Top right tag: "Day 1" ‖ Bottom right tag: "Day 21"
Final (B2): angle A1 Beer belly (Day 1 / Day 21)
Why / what changed: Two stacked close-ups with only Day tags. No headline: the proof speaks.
Final copy: Top right tag: "Day 1" ‖ Bottom right tag: "Day 21"
Rounds: B1 → B2
Verdict history: L2 'much better adapted'.

#14 — template c0325 · family 2 Before-after / timeline

B1 (first try): A1 Beer belly = estrogen — Labels: "WEEK 0" / "WEEK 2" / "WEEK 4" ‖ Banner: "GOODBYE ESTROGEN BELLY"
Final (B2): angle A1 Beer belly
Why / what changed: Same angle as the template (Primal Viking) -> keep their words.
Final copy: Labels: "WEEK 0" · "WEEK 2" · "WEEK 4" ‖ Banner: "GOODBYE DAD BOD BELLY"
Rounds: B1 → B2
Verdict history: L2 well adapted — same angle, kept their words.

#15 — template c0330 · family 2 Before-after / timeline

B1 (first try): A2 Man boobs — Labels: "WEEK 0" / "WEEK 2" / "WEEK 4" ‖ Banner: "GOODBYE MAN BOOBS"
Final (B2): angle A2 Man boobs
Why / what changed: Same sketch format, chest version. Validated by Adrien.
Final copy: Labels: "WEEK 0" · "WEEK 2" · "WEEK 4" ‖ Banner: "MAN BOOBS? DON'T HIDE — MELT THEM."
Rounds: B1 → B2
Verdict history: L2 'not bad'.

#16 — template c0331 · family 2 Before-after / timeline

B1 (first try): A3 Wild vs farmed — Headline: "WILD BISON ORGANS: / LOVE HANDLES DOWN BY DAY 21" ‖ Panel labels: "DAY 5" / "DAY 12" / "DAY 21" ‖ Footnote: "*Individual results may vary"
Final (B5): angle A1 Beer belly (love handles)
Why / what changed: Loom 4: follow the example more — the template's RESULT panel still has a small soft orange glow on the love handles. B4 dropped it. DNA: Their visual code: orange glow = where fat is being burned, present on every panel including the result (smaller). Keep that code exactly.
Final copy: Headline: "DISSOLVES LOVE HANDLES &" / "BEER BELLY " + blue "BY DAY 21" ‖ Panel labels: "DAY 6" · "DAY 12" · "DAY 21" ‖ Footnote: "*Individual results may vary"
Rounds: B1 → B2 → B3 → B4 → B5
Verdict history: 5 rounds: jar squashed (L2) → more color on the result (L3) → missing small orange glow on the result like the example (L4) → B5 'great' (L5).

#17 — template c0379 · family 2 Before-after / timeline

B1 (first try): A4 I tested 3 organ supplements — Headline: "I TRIED 3 ORGAN SUPPLEMENTS." ‖ Red box: "ONLY THIS ONE DRAINED IT" ‖ Footnote: "Individual results may vary"
Final (B2): angle A1 Beer belly
Why / what changed: 'DRAINS BEER BELLY IN 14 DAYS' is the aggressive winner -> word for word, our jar.
Final copy: Headline: red "DRAINS" + black "BEER BELLY" ‖ Red box: "IN 14 DAYS" ‖ Footnote: "Individual results may vary"
Rounds: B1 → B2
Verdict history: L2: told what to do → done ('Drains beer belly in 14 days').

#18 — template c0381 · family 2 Before-after / timeline

B1 (first try): A5 Anti-waste — Headline: "12 Pills. / Still Soft?" ‖ Subline: "Try WILDHORN." ‖ Circle labels: "JULY" / "AUGUST" / "SEPTEMBER" ‖ Red tag: "SPECIAL DEAL" ‖ Price: "$49.95" with crossed "$100" ‖ Green button: "SHOP NOW →"
Final (B2): angle A1 Beer belly ('X? Try us.')
Why / what changed: 'Problem? Try us.' + 3 month circles of the result + deal. Name the problem, show the result.
Final copy: Headline: "Beer Belly?" / "Try WILDHORN." ‖ Circle labels: "JULY" · "AUGUST" · "SEPTEMBER" ‖ Red tag: "SPECIAL DEAL" ‖ Price: "$49.95" + crossed "$100" ‖ Green button: "SHOP NOW →"
Rounds: B1 → B2
Verdict history: L2 'perfect'.

#19 — template c0039 · family 3 Problem reframe (X is not the problem)

B1 (first try): A3 Wild vs farmed — Headline: "You can’t feel a farmed blend." / "You can feel this." ‖ Bottom: "Wild bison. Four organs." / "And nobody calls it placebo by week 3."
Final (B2): angle A3 Wild vs farmed
Why / what changed: 'You can't feel X. You can feel this.' + moody product shot + 3-line punch. Same rhythm.
Final copy: Headline: "You can't feel" / "a beef liver pill." / "You can feel this." ‖ Bottom: "Real wild bison. Every morning." / "And your belt notices by week 3."
Rounds: B1 → B2
Verdict history: L2 'excellent, well adapted'.

#20 — template c0113 · family 3 Problem reframe (X is not the problem)

B1 (first try): A1 Beer belly = estrogen — Headline line 1: "BELLY WON’T BUDGE AFTER 40?" ‖ Headline line 2 (dark red): "AGE IS NOT THE PROBLEM." ‖ Bottom: "SPECIAL DEAL" / "BUY 1, GET 1 FREE"
Final (B2): angle A1 Beer belly
Why / what changed: Problem question + 'X is not the problem' reframe + sad/happy cartoon. Validated by Adrien.
Final copy: Headline line 1: "A STUBBORN GUT ISN'T A DISCIPLINE PROBLEM." ‖ Headline line 2 (dark red): "IT'S YOUR HORMONES." ‖ Bottom: "SPECIAL DEAL" / "BUY 1, GET 1 FREE"
Rounds: B1 → B2
Verdict history: L2 'good'.

#21 — template c0118 · family 3 Problem reframe (X is not the problem)

B1 (first try): A2 Man boobs — Text block (white on black boxes, one key line on orange #E0662C box): "THE MAN BOOBS ARE" / "NOT THE PROBLEM." / "THE ESTROGEN" (orange box) / "DRIVING THEM IS."
Final (B3): angle A1 Beer belly = estrogen
Why / what changed: 'The visible symptom is not the problem, the hidden cause is.' The product literally hangs from the symptom (a chin hair). Ours hangs from the belly: the belt buckle.
Final copy: Text block: "THE BEER BELLY IS" / "NOT THE PROBLEM." / white on orange #E0662C box "THE ESTROGEN" / "DRIVING IT IS."
Rounds: B1 → B3
Verdict history: L3 'really great job' — same sentence, symptom→beer belly, cause→estrogen, jar hangs from the belt buckle.

#22 — template c0128 · family 3 Problem reframe (X is not the problem)

B1 (first try): A5 Anti-waste — Headline: "PILLS ARE HYPE." ‖ Orange banner: "ESTROGEN BELLY ISN’T." ‖ Badge: "BUY 1" / "GET 1" / "FREE" ‖ Button: "Get lean with Wildhorn →"
Final (B3): angle A1 Beer belly (cheeky)
Why / what changed: 'Edibles are fun. Brain fog isn't.' — concede the pleasure, attack its consequence; the split organ shows it. Ours: beer is fun, the beer belly isn't.
Final copy: Headline: "BEER IS FUN." ‖ Orange banner: "BEER BELLY ISN'T." ‖ Badge: "BUY 1" / "GET 1" / "FREE" ‖ Button: "Stay lean with Wildhorn →"
Rounds: B1 → B3
Verdict history: L3 'amazing' — concede the pleasure, attack its consequence (template had no product).

#23 — template c0157 · family 3 Problem reframe (X is not the problem)

B1 (first try): A1 Beer belly = estrogen — Headline: "YOU’RE / NOT / FAT." then "YOUR BELLY IS / ESTROGEN." ‖ Sticky note: "THE REAL / PROBLEM" ‖ Dark box: "Most fat burners are fighting the wrong problem." ‖ Callout 1: "✖ ESTROGEN LOOP" / "Your belly fat turns testosterone into estrogen." ‖ Callout 2: "✔ NOT YOUR DISCIPLINE" / "No diet fixes a hormone signal." ‖ Speech bubble: "I’m not lazy fat. I’m estrogen and I’m staying." ‖ Bottom badge: "BIOLOGY. NOT WILLPOWER."
Final (B5): angle A1 Beer belly = estrogen
Why / what changed: Loom 4: perfect text and image. Only mistake: the badge 'The Wild Bison Lab' copied the template's BRAND logo slot ('Angry Nose Lab' = their brand). Their brand → our brand. DNA: Their product: nasal spray; their brand logo = 'The Angry Nose Lab' sticker top-left. That sticker slot = OUR brand logo, not an invented lab.
Final copy: Sticker badge: WILDHORN wordmark ‖ Headline: "YOU'RE" / red "NOT" / "FAT." / red "YOUR BELLY" / "IS ESTROGEN." ‖ Sticky note: "THE REAL PROBLEM" ‖ Dark box: "Most fat burners are helping with the wrong problem." ‖ Callout 1: "✖ ESTROGEN FAT" / "Hormones keep refilling your belly." ‖ Callout 2: "✔ NOT JUST BEER" / "Cutting beer alone won't fix it." ‖ Speech bubble: "I'm not beer. I'm estrogen. And I'm staying." ‖ Bottom badge: "SCIENCE. NOT GUESSWORK." / "Real causes. Real solutions."
Rounds: B1 → B3 → B4 → B5
Verdict history: 5 rounds: text mismatch + no visible beer belly + logo replaced by a product photo (L3) → copied their 'Lab' brand slot (L4) → B5 our mark in the sticker slot: 'perfect, good job' (L5).

#24 — template c0198 · family 3 Problem reframe (X is not the problem)

B1 (first try): A1 Beer belly = estrogen — Headline: "ESTROGEN" / "WAS FOUND" (red) / "DEAD." ‖ Puck label: "ESTROGEN" ‖ Small: "CAUSE OF DEATH:" ‖ Red box: "4 WILD BISON ORGANS"
Final (B3): angle A1 Beer belly = estrogen
Why / what changed: Mock obituary of the enemy hormone, the product is the killer. Same joke with estrogen; spilled beer instead of coffee.
Final copy: Headline: "ESTROGEN" / red "WAS FOUND" / "DEAD." ‖ Puck label: "ESTROGEN" ‖ Small: "CAUSE OF DEATH:" ‖ Red box: "WILD BISON ORGANS"
Rounds: B1 → B3
Verdict history: L3 'great' — mock obituary of estrogen.

#25 — template c0234 · family 3 Problem reframe (X is not the problem)

B1 (first try): A5 Anti-waste — Headline: "THIS JAR IS PUTTING" / "TONGKAT" (big red) / "OUT OF THE GAME"
Final (B3): angle A5 Anti-waste
Why / what changed: 'This X is putting [known rival] out of the game.' Minoxidil works because everyone knows what it's for. Our avatar knows T-boosters.
Final copy: Headline: "THIS JAR IS PUTTING" / big red "T-BOOSTERS" / "OUT OF THE GAME"
Rounds: B1 → B3
Verdict history: L3 'really great implementation… apply everywhere' — one word swapped (T-boosters).

#26 — template c0245 · family 3 Problem reframe (X is not the problem)

B1 (first try): A4 I tested 3 organ supplements — Line 1: "❌ Not beef liver." ‖ Line 2: "❌ Not reindeer." ‖ Line 3: "❌ Not a T-booster." ‖ Green line: "✅ 4 wild bison organs that support testosterone at the source." ‖ Small footnote: "*These statements have not been evaluated by the FDA."
Final (B4): angle A4 I tested 3
Why / what changed: Loom: the hair ribbon made no sense — hair symbolized THEIR product (hair care). Every element that symbolizes the template's product must become a symbol of OUR result: a measuring tape (waist).
Final copy: Line 1: "❌ Not beef liver." ‖ Line 2: "❌ Not tongkat." ‖ Line 3: "❌ Not a fat burner." ‖ Green line: "✅ 4 wild bison organs that fight belly fat at the hormone root." ‖ Tiny footnote: "*These statements have not been evaluated by the FDA."
Rounds: B1 → B3 → B4
Verdict history: L3: hair ribbon = their product symbol → B4 measuring tape: 'you really understood' (L4).

#27 — template c0182 · family 4 Mechanism / anatomy / ingredients

B1 (first try): Drive / strength —
Final (B3): angle A1 Beer belly
Why / what changed: No text: the powder bursting out of the jar SHOWS the result. Ours shows the body he wants: flat stomach, strong.
Final copy: (no text — image only)
Rounds: B1 → B3
Verdict history: L3 'way better' (no text added).

#28 — template c0190 · family 4 Mechanism / anatomy / ingredients

B1 (first try): A4 I tested 3 organ supplements — Headline: "Your testosterone depends on 4 organs working together." ‖ Purple line: "Most organ supplements cover 1." ‖ Body: "Bison liver, kidney, heart, testicle." / "The nutrition your T-booster skips." ‖ Tag: "BUY 1 GET 1 FREE"
Final (B3): angle A4 Organ system
Why / what changed: This template IS our mechanism (organs working together). Same angle as the template → keep their words, swap 6 for 4.
Final copy: Headline: "Your testosterone depends on 4 organs working together." ‖ Purple line: "Bison organs support all 4 at once." ‖ Body: "Bison liver, kidney, heart, testicle." / "The nutrition your doctor skips." ‖ Tag: "BUY 1 GET 1 FREE"
Rounds: B1 → B3
Verdict history: L3 'better' (same angle, kept words).

#29 — template c0235 · family 4 Mechanism / anatomy / ingredients

B1 (first try): A3 Wild vs farmed — Headline: "FROM “FARMED”" / "TO “WILD”" ‖ Arrow text: "All thanks to this"
Final (B4): angle A1 Beer belly (customer's body) — v2
Why / what changed: Loom: the idea was much better; the pig wasn't mandatory — try an upgrade. v2 uses the phrase he already says about himself: 'dad bod'.
Final copy: Headline: "FROM “DAD BOD”" / "TO “BISON BOD”" ‖ Arrow text: "All thanks to this"
Rounds: B1 → B3 → B4
Verdict history: L3 better idea (pig not mandatory) → B4 'Dad bod → Bison bod': 'great improvement' (L4).

#30 — template c0243 · family 4 Mechanism / anatomy / ingredients

B1 (first try): A2 Man boobs — Small top: "It’s actual biology." ‖ Headline: "NOT A PLACEBO" ‖ Callouts: "Blocks the T → estrogen conversion" / "Burns stored chest fat" / "Feeds testosterone at the source" / "Flatter chest by day 21" ‖ Bottom bar: "Firms what the gym can’t — Buy 1 Get 1 Free"
Final (B4): angle A1 Beer belly (cheeky) — v2
Why / what changed: Loom: make another version with everything learned. v2 adds the research's third-party proof (she notices before he says a word) and stays cheeky.
Final copy: Small top: "It's actual biology." ‖ Headline: "NOT A FAT BURNER" ‖ Callouts: "Belly flatter by week 3" / "Puffy chest firms up" / "She notices first" / "Belt down a notch by day 21" ‖ Bottom strip: "Shuts off the beer belly — Buy 1 Get 1 Free"
Rounds: B1 → B3 → B4
Verdict history: L3 'make another version' → B4 'Not a fat burner… she notices first': 'great' (L4).

#31 — template c0249 · family 4 Mechanism / anatomy / ingredients

B1 (first try): A1 Beer belly = estrogen — Headline: "You can keep your gym and lose your belly." ("gym" in italic, "belly" in rust #C0612B) ‖ Subline: "Here’s how it works" ‖ Rows: "Two different jobs:" / "The gym builds muscle. Wildhorn blocks the estrogen conversion." ‖ "Nothing to cancel out:" / "No drugs, no hormones. Just wild bison organs." ‖ "Stops the belly at the root." / "While you keep training." ‖ Button: "STOP Your Estrogen Belly"
Final (B4): angle A1 Beer belly (keep what you love)
Why / what changed: 'You can keep your hair AND your GLP-1' = keep what you love, kill its side effect. Our avatar loves his beer.
Final copy: Headline: "You can " + italic "keep" + " your beer " + italic "and" + " lose your " + rust "belly." ‖ Subline: "Here's how it works" ‖ Row 1: "Two different things:" / "Beer is your weekend. Wildhorn works on the hormones behind the belly." ‖ Row 2: "Nothing to cancel out:" / "No drugs, no stimulants. Just wild bison organs." ‖ Row 3: "Stops the belly at the root." / "While you keep your weekends." ‖ Button: "STOP Your Beer Belly"
Rounds: B1 → B4
Verdict history: L4 'great' — keep your beer, lose the belly.

#32 — template c0251 · family 4 Mechanism / anatomy / ingredients

B1 (first try): A5 Anti-waste — Headline: "It’s all in here" ‖ Callouts (left): "Your zinc" / "Your selenium" / "Your B12" / "Your iron" ‖ Callouts (right): "Your CoQ10" / "Your vitamin A" / "Your carnitine" / "Your T-booster" ‖ Line: "4 wild bison organs. No 12-pill stack." ‖ Bottom: "Open. Swallow. Done. Buy 1, Get 1 Free."
Final (B4): angle A5 Anti-waste
Why / what changed: 'It's all in here' + ingredient labels around an open tub = one product replaces a pantry. Ours replaces the 12-pill stack.
Final copy: Headline: "It's all in here" ‖ Left labels (small 'Wild' above each): "Bison Liver" / "Bison Kidney" / "Bison Heart" / "Bison Testicle" / "Vitamin A" ‖ Right labels (small 'Natural' above each): "Zinc" / "Selenium" / "B12" / "CoQ10" / "Iron" ‖ Bottom line 1: "4 wild organs. Zero fillers. No 12-pill stack." ‖ Bottom line 2: "Open. Swallow. Done. It's bison time."
Rounds: B1 → B4
Verdict history: L4 'really adapted the angle to the product'.

#33 — template c0068 · family 5 Origin / ranch / real food

B1 (first try): A3 Wild vs farmed —
Final (B4): angle A3 Wild vs farmed
Why / what changed: No text, no product: a majestic wild animal portrait that says 'wild' on its own. Template has no product → we add none (Adrien on #22).
Final copy: (no text — image only)
Rounds: B1 → B4
Verdict history: L4 (no product, wild animal portrait).

#34 — template c0152 · family 5 Origin / ranch / real food

B1 (first try): A1 Beer belly = estrogen — Banner: "MEET YOUR 4 JOBS." ‖ Subline: "Liver makes it. Kidney protects it. Heart burns the belly. Testicle feeds it." ‖ Button: "KNOW YOUR SOURCE"
Final (B4): angle A3 Wild vs farmed
Why / what changed: 'Meet your brisket' = the animal IS the product (meat texture on the cow). Ours: the wild bison is made of capsules — know your source.
Final copy: Banner: "MEET YOUR CAPSULE." ‖ Subline: "One wild bison. Liver, kidney, heart, testicle." / "Nothing else." ‖ Button: "KNOW YOUR BISON"
Rounds: B1 → B4
Verdict history: L4 'great'.

#35 — template c0153 · family 5 Origin / ranch / real food

B1 (first try): A5 Anti-waste — Green banner: "ONE BISON." / "FOUR ORGANS." ‖ Small: "ZERO FILLERS. DONE." ‖ Small logo text: "WILDHORN"
Final (B7): angle A3 Wild vs farmed
Why / what changed: Loom 6: B6 is clear but lost what made the template a winner (the billboard is MADE OF the product). Goal: real organs, and clear. Combine: slab made of the real organs (B4 principle) + labels so it reads instantly (B6 clarity). DNA: Their product: jerky; the slab is their product itself. Ours: the slab is made of our real organs, labelled.
Final copy: Green banner: "ONE BISON." / "FOUR ORGANS." ‖ Tags: "HEART" · "LIVER" · "KIDNEY" · "TESTICLE" ‖ Small: "NO FILLERS. DONE."
Rounds: B1 → B4 → B5 → B6 → B7
Verdict history: 6 rounds: organ chunks disgusting (L4) → capsule wall not instantly organs (L5) → butcher chart clear but lost 'billboard made of the product' (L6) → B7 slab of real organs + tags: 'really understood the game' (L7).

#36 — template c0154 · family 5 Origin / ranch / real food

B1 (first try): A4 I tested 3 organ supplements — Headline: "IT’S A BISON IN A JAR." ‖ Body: “We put 3 organ supplements against each other on our own guts. This is the only one that moved a belt.” ‖ "Our pick?" / "WILD BISON ORGANS" / "from Wildhorn." ‖ Button: "SHOP THE JAR"
Final (B5): angle A5 Anti-waste
Why / what changed: Loom 4: brisket in the background — that's THEIR product's content, not ours. DNA: Their product: brisket slabs, shown flanking the bag = the literal content. Our literal content = capsules with bison organs inside. Never their food.
Final copy: Headline: "IT'S A BISON IN A JAR." ‖ Quote: "“If you swallow 12 pills every morning and your gut still hasn't moved, the answer isn't another bottle.”" ‖ "My answer?" ‖ Big: "WILD BISON ORGANS" ‖ "from Wildhorn." ‖ White button: "SHOP THE JAR"
Rounds: B1 → B4 → B5
Verdict history: L4: brisket in background = their product → B5 capsules flanking the jar: 'really smart' (L5).

#37 — template c0188 · family 5 Origin / ranch / real food

B1 (first try): A3 Wild vs farmed — Text: "WHAT CAME FROM THE WILD" / "IS WHAT GOES IN" (white) then "THE JAR" (yellow)
Final (B5): angle A3 Wild vs farmed
Why / what changed: Loom 4: well adapted but it looked like the bison was killed or that it was bison poop. Colostrum can be 'milked'; organs can't. The viewer must instantly read 'bison ORGANS'. DNA: Their product: colostrum, literally milked from a living cow. Ours: freeze-dried organs. Show recognizable organ pieces with labels, the bison alive and majestic far in the background.
Final copy: Text: "WHAT CAME FROM THE BISON" / "IS WHAT GOES IN" (white) then "THE JAR" (yellow) ‖ Tags: "LIVER" · "HEART" · "KIDNEY" · "TESTICLE"
Rounds: B1 → B4 → B5
Verdict history: L4: looked like a killed bison / bison poop → B5 rancher board of tagged organs + living bison: 'great job showing the product' (L5).

#38 — template c0189 · family 5 Origin / ranch / real food

B1 (first try): A5 Anti-waste — Quote (white bold): “12 PILLS A DAY” / "AND MY GUT NEVER MOVED." / "THEN WILD BISON ORGANS.”" ‖ Highlighted (pink box): "THAT’S" / "WILDHORN."
Final (B5): angle A1 Beer belly (precise rival + precise problem)
Why / what changed: Loom 4: '12 pills every morning, belt never moved' is vague. The template names a CLEAR rival product (energy drinks) and a CLEAR, specific problem (cleaning my apartment). Ours: fat burners + buttoning my jeans. DNA: Template formula: '[number] [rival product] a day just to [ridiculous everyday task]. Then [our product].' Fill every slot concretely.
Final copy: Quote (white bold caps): "“3 FAT BURNERS A DAY" / "JUST TO BUTTON MY JEANS." / "THEN WILD BISON ORGANS.”" ‖ Highlighted (pink box): "THAT'S" / "WILDHORN."
Rounds: B1 → B4 → B5
Verdict history: L4: vague rival/problem → B5 precise: 'perfect' (L5); would have shown the bison better.

#39 — template c0221 · family 5 Origin / ranch / real food

B1 (first try): A1 Beer belly = estrogen — Text over the stream: "Your belt," / "1 notch tighter" / "by day 21." ‖ Stats row: "4" organs | "0" fillers | "60" day guarantee ‖ Wordmark: "WILDHORN"
Final (B6): angle A1 Beer belly
Why / what changed: Loom 5: still not visual enough. The viewer must SEE a heart, a liver, a kidney falling into the jar, plus capsules with organs inside. DNA: Their product: chocolate shake pour. Ours: four clean, glossy, recognizable bison organs with their real anatomical silhouettes — a heart, a liver, a kidney and a testicle — looking premium like a high-end food photo, not raw or bloody falling with capsules.
Final copy: Text: "Down 2 belt notches" / "(so far)" / "with Wildhorn." ‖ Small: "— the 21-day belt test" ‖ Tags: "HEART" · "LIVER" · "KIDNEY" · "TESTICLE" ‖ Stats: "4" wild organs | "0" fillers | "60" day guarantee
Rounds: B1 → B4 → B5 → B6
Verdict history: 3 rounds after B1: chocolate = Huel's product (L4) → still not visual (L5) → B6 recognizable organs falling into the jar: 'exactly what I was thinking' (L6).

#40 — template c0380 · family 5 Origin / ranch / real food

B1 (first try): A2 Man boobs — Headline: "A CAPSULE THAT" / "DOESN’T SOFTEN" / "YOUR CHEST" ‖ Band: "WILD BISON ORGANS. NO HERBS. NO FILLERS." ‖ Tags: "BLOCKS THE CONVERSION" / "WILD, NEVER FARMED" / "4 ORGANS"
Final (B5): angle A2 Man boobs
Why / what changed: Loom 4: a plain capsule is too generic — show the bison organs inside the capsule. Next-level visual thinking: make the invisible ingredient visible. DNA: Their product: jerky strip held in hand (the food itself). Ours: a TRANSPARENT capsule through which you clearly see tiny real pieces of dark-red bison liver, heart and kidney packed inside.
Final copy: Headline: "A SUPPLEMENT THAT" / "DOESN'T SOFTEN" / "YOUR CHEST" ‖ Band: "WILD BISON ORGANS. NO HERBS. NOTHING ELSE." ‖ Tags: "REAL BISON ORGANS" / "NO HERBS" / "FLATTER CHEST"
Rounds: B1 → B4 → B5
Verdict history: L4: generic capsule → B5 organs visible inside a transparent capsule: 'way bigger improvement' (L5).

#41 — template c0124 · family 6 Offer / bundle / price

B1 (first try): A3 Wild vs farmed — Headline: "FOR STEAK GUYS" ‖ Subline: "WHO SKIP THE WILD PART." ‖ Price: crossed "$100" → "$49.95"
Final (B5): angle A1 Beer belly
Why / what changed: Names the audience by its habit and adds the twist they care about ('for weed smokers who like to stay sharp'); the habit object becomes a sketched airplane (high); price drop at the bottom. DNA: Their product: mushroom coffee; the joint = their AUDIENCE's habit (not their product) → swap for our audience's habit: beer.
Final copy: Headline: "FOR BEER LOVERS" ‖ Subline: "WHO LIKE TO STAY LEAN." ‖ Price: crossed "$100" → "$49.95"
Rounds: B1 → B5
Verdict history: L5 'perfect'.

#42 — template c0127 · family 6 Offer / bundle / price

B1 (first try): A1 Beer belly = estrogen — Arched headline: "Tame Your Estrogen Belly" ‖ Sign: "$49.95" crossed "$100" / "SPECIAL PRICE"
Final (B5): angle A1 Beer belly
Why / what changed: Same angle as the template ('Tame your stubborn belly') → keep their words. Product as a superhero holding the price, a sad belly character beside it. DNA: Their product: coffee pouch with a face. Our jar must stay an exact replica: give it arms, legs and a cape, determined cartoon eyes only on the black lid. Sad character = a little round beer-belly blob crying.
Final copy: Arched headline: "Tame Your Stubborn Belly" ‖ Sign: "$49.95" + crossed "$100" / "SPECIAL PRICE"
Rounds: B1 → B5
Verdict history: L5 'perfect'.

#43 — template c0158 · family 6 Offer / bundle / price

B1 (first try): A5 Anti-waste — Wordmark: "WILDHORN" ‖ Headline: "Replace 12 supplements" / "with one wild jar." ‖ Subline: "4 bison organs. Zero fillers. One simple ritual." ‖ Button: "SHOP WILDHORN" ‖ Circle: "BUY 1" / "GET 1"
Final (B5): angle A5 Anti-waste
Why / what changed: 'Replace 16 supplements with one daily drink' = Primal Edge's anti-stack angle exactly. Keep their words, our numbers. DNA: Their product: powder drink + shaker + stick packs. Never import the shaker or sticks. Ours: two jars + organ capsules.
Final copy: Top: WILDHORN wordmark ‖ Headline: "Replace 12 supplements" / "with one wild jar." ‖ Subline: "4 wild bison organs. One simple ritual." ‖ Button: "SHOP WILDHORN" ‖ Circle: "BUY 1" / "GET 1"
Rounds: B1 → B5
Verdict history: L5 good ('one notch tighter' borderline).

#44 — template c0232 · family 6 Offer / bundle / price

B1 (first try): A1 Beer belly = estrogen — Small: "21-DAY BELT CHALLENGE" ‖ Headline: "2 JARS." (orange) / "1 NOTCH" / "TIGHTER." ‖ Bottom strip: "BUY 1 GET 1 FREE • 60-DAY MONEY-BACK GUARANTEE"
Final (B6): angle A1 Beer belly
Why / what changed: Loom 5: '1 notch tighter' isn't meaningful enough. Template promise = a result you can SEE and feel proud of (a full ponytail). Ours: the old jeans he put away fit again. DNA: Their product: hair-care trio; result = ponytail. Ours: two jars; result = his old jeans.
Final copy: Small: "21-DAY JEANS CHALLENGE" ‖ Headline: orange "2 JARS." / "YOUR OLD JEANS" / "FIT AGAIN." ‖ Bottom strip: "BUY 1 GET 1 FREE · 60-DAY MONEY-BACK GUARANTEE"
Rounds: B1 → B5 → B6
Verdict history: L5: '1 notch tighter' not meaningful → B6 old jeans: 'even better than the example' (L6).

#45 — template c0248 · family 6 Offer / bundle / price

B1 (first try): A2 Man boobs — Title: "YOUR NATURAL" / "CHEST SOLUTION" ‖ Left list: "LESS PUFFINESS," / "FLATTER CHEST," / "SHIRTS FIT AGAIN &" / "T-SHIRT OFF AT THE POOL" ‖ Crossed circle: "$100" ‖ Circle: "NOW" / "$49.95" / "A JAR" ‖ Oval: "BEST VALUE!" / "BUY 1 GET 1 FREE" ‖ Bottom: "60-DAY MONEY-BACK GUARANTEE"
Final (B5): angle A1 Beer belly
Why / what changed: Handwritten whiteboard: problem solution + results list in his words + price circled + offer. Feels honest, homemade. DNA: Their product: pumpkin seed oil softgels. Ours: jar + two transparent organ capsules.
Final copy: Title: "YOUR NATURAL" / "BEER BELLY SOLUTION" ‖ List: "LESS BLOAT," / "FLATTER BELLY," / "BELT DOWN A NOTCH &" / "SHIRT TUCKED IN AGAIN" ‖ Crossed circle: "$100" ‖ Circle: "NOW" / "$49.95" / "A JAR" ‖ Oval: "BEST VALUE!" / "BUY 1 GET 1 FREE" ‖ Bottom: "60-DAY MONEY-BACK GUARANTEE"
Rounds: B1 → B5
Verdict history: L5.

#46 — template c0317 · family 6 Offer / bundle / price

B1 (first try): A1 Beer belly = estrogen — Headline (repeated rows, fading): "BUY 1, GET 1 FREE" ‖ Badge: "SAVE" / "$50" / "50% OFF" ‖ Pill: "+ 60-DAY MONEY-BACK GUARANTEE" ‖ Yellow tag: "SPECIAL DEAL • TODAY ONLY" ‖ Price: crossed "$100.00" then big "$49.95" ‖ Icons: "FLATTER BELLY" | "MORE DRIVE" | "DEEPER SLEEP"
Final (B5): angle A1 Beer belly (offer)
Why / what changed: Repeated offer headline + stacked products + savings badge + price strike + 3 result icons. The gifts (sex book, lingerie) belong to their product's world — we have no gifts, so we don't invent any. DNA: Their product: libido gummies; gifts and lingerie = their world. Remove the gift row; never invent an offer we don't have.
Final copy: Headline (repeated rows, fading): "BUY 1, GET 1 FREE" ‖ Badge: "SAVE" / "$50" / "50% OFF" ‖ Yellow tag: "SPECIAL DEAL · TODAY ONLY" ‖ Price: crossed "$100.00" then big "$49.95" ‖ Icons: "FLATTER BELLY" | "FIRMER CHEST" | "MORE DRIVE"
Rounds: B1 → B5
Verdict history: L5 'great'.

#47 — template c0318 · family 6 Offer / bundle / price

B1 (first try): A2 Man boobs — Headline: "One jar." / "You’ll never hide" / "your chest again." ‖ Badge: "$49.95" / "BUY 1" / "GET 1 FREE" / "60-DAY MONEY-BACK GUARANTEE"
Final (B6): angle A1 Beer belly (cheeky) — v2
Why / what changed: Loom 5: liked it, asks for a completely different version. New idea: his real bedroom shame — he wants the lights off because of his belly. DNA: Their product: libido gummies on lingerie. Keep the cheeky world (sheets, lingerie), our capsules and jar.
Final copy: Headline: "Lose the belly." / "Leave the" / italic "lights on." ‖ Badge: "$49.95" / "BUY 1" / "GET 1 FREE" / "60-DAY MONEY-BACK GUARANTEE"
Rounds: B1 → B5 → B6
Verdict history: L5 great but weird → 'completely different version' → B6 lights-on bedroom: 'the greatest, so aggressive' (L6).

#48 — template c0319 · family 6 Offer / bundle / price

B1 (first try): A3 Wild vs farmed — Headline: "HURRY! WILD BISON" / "IS SELLING OUT AGAIN." ‖ Starburst: "GET YOURS NOW!" ‖ Line: "60-Day Money Back Guarantee" ‖ Button: "BUY 1 GET 1 FREE"
Final (B5): angle A3 Wild vs farmed (scarcity)
Why / what changed: 'Hurry! We're selling out again' = scarcity; research proof: sold out 12 times last year. Keep their words. DNA: Their product: 'Naughty' gummies with rose petals and liquid splash = their sensual world. Ours: a burst of transparent organ capsules.
Final copy: Headline: "HURRY! WE'RE" / "SELLING OUT AGAIN." ‖ Starburst: "GET YOURS NOW!" ‖ Line: "60-Day Money Back Guarantee" ‖ Button: "BUY 1 GET 1 FREE"
Rounds: B1 → B5
Verdict history: L5.

#49 — template c0323 · family 6 Offer / bundle / price

B1 (first try): A4 I tested 3 organ supplements — Headline: "HOW MANY SHOULD" / "YOU ACTUALLY BUY" ‖ Tag: "MOST ORDERED" ‖ Labels: "ONE — trying it" / "TWO — free with Buy 1 Get 1" / "THREE — you already know" ‖ Footer: "Most men tried 3 organ brands before this one."
Final (B5): angle A1 Beer belly (bundle)
Why / what changed: Bundle chooser with honest one-line labels. Same structure, keep their words. DNA: Their product: gummy pouches. Ours: jars.
Final copy: Headline: "HOW MANY SHOULD" / "YOU ACTUALLY BUY" ‖ Tag: "MOST ORDERED" ‖ Labels: "ONE — trying it" / "TWO — most people" / "THREE — you already know" ‖ Footer: "A jar is roughly a month if you take it the way we suggest."
Rounds: B1 → B5
Verdict history: L5 'great'.

#50 — template c0327 · family 6 Offer / bundle / price

B1 (first try): A2 Man boobs — Tag: "THE CHEST BACK BUNDLE" ‖ Headline (gold): "BUY 1 GET 1" / "FREE" ‖ Bullets: "No more compression shirts" / "Shirt off at the pool" / "Flatter chest by day 21" ‖ Seal: "Wild" / "Bison" ‖ Price circle: crossed "$100" then "$49.95" ‖ Wordmark: "wildhorn"
Final (B5): angle A2 Man boobs (bundle)
Why / what changed: 'The Honeymoon Back Bundle' = names the life result as a bundle + 3 icon lines that kill the objections of that exact avatar. DNA: Their product: libido gummies; their objections = awkward talk, guilt, 90 days. Ours = his hiding behaviours.
Final copy: Tag: "THE SHIRT-OFF BUNDLE" ‖ Headline (gold): "BUY 1 GET 1" / "FREE" ‖ Icon lines: "No more sucking it in" / "No more compression shirts" / "Flatter chest by day 21" ‖ Seal: "Wild" / "Bison" ‖ Price circle: crossed "$100" / "$49.95" ‖ Wordmark: WILDHORN
Rounds: B1 → B5
Verdict history: L5.

#51 — template c0335 · family 6 Offer / bundle / price

B1 (first try): A5 Anti-waste — Tag: "INTRODUCING" / "THE WILD STACK" ‖ Headline: "50% OFF" (orange) / "ON AUTOSHIP" (white) ‖ Rows: "4 WILD BISON ORGANS" / "REPLACES YOUR 12-PILL STACK" / "60-DAY MONEY-BACK GUARANTEE" ‖ Price circle: "$49.95" / crossed "$100"
Final (B7): angle A1 Beer belly (offer)
Why / what changed: Loom 6: never mention Autoship/subscription in ads. '50% OFF FOR LIFE' (the template's words) was the right call. DNA: Their product: Mars Men tubes. Ours: pyramid of 6 jars.
Final copy: Tag: "INTRODUCING" / "THE WILD STACK" ‖ Headline: orange "50% OFF" / white "FOR LIFE" ‖ Icon lines: "4 WILD BISON ORGANS" / "BUY 1 GET 1 FREE" / "60-DAY MONEY BACK GUARANTEE" ‖ Price circle: "$49.95" / crossed "$100"
Rounds: B1 → B6 → B7
Verdict history: L6: mentioned Autoship → B7 '50% OFF FOR LIFE': 'great' (L7).

#52 — template c0164 · family 7 Bold claim + hero product

B1 (first try): A4 I tested 3 organ supplements — Labels: "Men 40+" / "Men 50+" / "Men 60+" ‖ Center: "The only organ supplement with all 4 bison organs" ‖ Footnote: "Liver, kidney, heart and testicle in one capsule."
Final (B6): angle A1 Beer belly (by problem)
Why / what changed: Four quadrants that name WHO it's for. Template names life stages; feedback says name problems, not ages. One quadrant shows the capsules with content visible (like theirs). DNA: Their product: Ritual multivitamin; transparent capsules with beads = their content → ours = transparent capsules through which you clearly see tiny recognizable pieces of dark-red bison heart, liver and kidney packed inside.
Final copy: Labels: "Beer belly" · "Love handles" · "Soft chest" · "Dad bod" ‖ Center: "Wild bison organs for every stubborn belly" ‖ Tiny footnote: "These statements have not been evaluated by the FDA."
Rounds: B1 → B6
Verdict history: L6 'great'.

#53 — template c0179 · family 7 Bold claim + hero product

B1 (first try): A5 Anti-waste — Headline: "F*CK THE PILL STACK." ‖ Body: "12 pills are draining your wallet." / "Your belly hasn’t moved." / "Swap them for 4 wild bison organs." ‖ Bottom strip: "ZERO HERBS. ZERO FILLERS. ONE JAR."
Final (B6): angle A1 Beer belly
Why / what changed: 'F*ck lunch. Lunch is making you tired. But it doesn't have to.' = swear at the thing he's told to do, reframe, promise. Ours: salads (the diet he's been told to eat). DNA: Their product: nootropic pouch; 'lunch' = his daily habit. Ours: the diet salad.
Final copy: Headline: "F*CK SALADS." ‖ Body: "Salads aren't fixing your beer belly." / "It's your hormones." / "2 wild bison capsules a day and your belt moves by day 21." ‖ Bottom strip: "NO DIETS. NO STIMULANTS. JUST WILD BISON ORGANS."
Rounds: B1 → B6
Verdict history: L6 'smart comparison'.

#54 — template c0181 · family 7 Bold claim + hero product

B1 (first try): A2 Man boobs — Top: "QUIT THE" ‖ Big: "COMPRESSION" / "SHIRTS." ‖ Small: "FLATTER CHEST FROM 4 WILD BISON ORGANS." / "NO HIDING. NO EXCUSES."
Final (B6): angle A2 Man boobs
Why / what changed: 'Quit the sh*tty withdrawals' = quit the bad habit, clean alternative. Ours: quit hiding — compression shirts. DNA: Their product: nootropic tin in iridescent light. Ours: jar in the same light.
Final copy: Top: "QUIT THE" ‖ Big: "SH*TTY" / "COMPRESSION SHIRTS." ‖ Small: "FLATTER CHEST FROM WILD BISON ORGANS." / "NO HIDING. NO EXCUSES."
Rounds: B1 → B6
Verdict history: L6 validated (but avatar doesn't wear compression shirts → B8).

#55 — template c0185 · family 7 Bold claim + hero product

B1 (first try): A1 Beer belly = estrogen — Italic serif: "Lean After 40," / "All Year" ‖ Body: "Blocks the estrogen conversion behind belly fat, at the source." ‖ Small caps: "WILD-SOURCED"
Final (B6): angle A1 Beer belly
Why / what changed: Aspirational lifestyle shot + benefit headline + one plain sentence. No jargon (no 'conversion'). DNA: Their product: NAD+ tub; runner = their aspiration. Ours: a lean man in his late 40s, same beach.
Final copy: Italic serif: "Lean After 40," / "All Year" ‖ Body: "Wild bison organs that fight belly fat at the hormone root." ‖ Small caps: "WILD-SOURCED"
Rounds: B1 → B6
Verdict history: L6 'great'.

#56 — template c0191 · family 7 Bold claim + hero product

B1 (first try): A5 Anti-waste — Headline: "ZERO" (yellow) "WASTE." (white) ‖ Subline: "One Jar That Replaces The Stack. Never Flushed Out." ‖ Chart labels: y-axis "WHAT YOUR BODY KEEPS", dashed line "ISOLATED PILLS", note "FLUSHED BY NOON", yellow line "WILDHORN", x-axis "8 AM" "12 PM" "4 PM" "8 PM" ‖ Yellow pill: "Liver + Kidney + Heart + Testicle." / "Food your body keeps. No 12-pill stack."
Final (B6): angle A1 Beer belly (vs fat burners)
Why / what changed: 'Zero crash' + chart of the rival (energy drinks spike and crash) vs us steady. Ours: fat burners drop the belly, then it rebounds; Wildhorn goes down and stays down. DNA: Their product: energy pouch; rival = energy drinks. Ours: rival = fat burners; y-axis = belly fat.
Final copy: Headline: yellow "ZERO" white "REBOUND." ‖ Subline: "Belly Fat That Leaves. And Stays Gone." ‖ Chart: y-axis "BELLY FAT", dashed "FAT BURNERS", note "THE REBOUND", yellow "WILDHORN", x-axis "WEEK 1" "WEEK 2" "WEEK 3" "WEEK 4" ‖ Yellow pill: "4 Wild Bison Organs. No Stimulants." / "No jitters. No rebound."
Rounds: B1 → B6
Verdict history: L6 'really great, understood the mechanism'.

#57 — template c0271 · family 7 Bold claim + hero product

B1 (first try): Drive (testosterone) — Headline: "DO NOT TAKE" / "THIS WITHOUT" / "WARNING" (white on red box) / "YOUR WIFE" (white on red box)
Final (B9): angle Drive (sexual)
Why / what changed: Loom 8: B8 hand idea right but the jar floated on the palm, and I ADDED a bottom line. Template = jar held firmly by a woman's hand + headline only. DNA: Their product: libido pills. Cream-cracked log = innuendo, kept. Their jar → ours, held the same way.
Final copy: Headline top-left, white condensed bold caps: "DO NOT TAKE" / "THIS WITHOUT" / white on red box "WARNING" / white on red box "YOUR WIFE"
Rounds: B1 → B6 → B7 → B8 → B9
Verdict history: 5 rounds: not sexual (horn) → tailor not readable → cake log kept but jar floating + text added (L8) → B9 jar held by her hand, headline only: 'great, perfect' (L9).

#58 — template c0326 · family 7 Bold claim + hero product

B1 (first try): A1 Beer belly = estrogen — Top clay letters: "SUCKS OUT" / "ESTROGEN" ‖ Glowing orange clay letters: "BEER BELLY" ‖ Bottom clay letters: "IN 21 DAYS"
Final (B7): angle A1 Beer belly
Why / what changed: Loom 6: wrong — same angle as the template, so copy the mechanism: the BOTTLE itself is fat and the vacuum sucks the fat out of it. Keep the label design untouched. DNA: Their product: Primal Viking jar rendered fat in clay. Ours: our jar with a bulging pot belly, label intact.
Final copy: Top clay letters: "SUCKS OUT" / "STUBBORN" ‖ Glowing orange clay letters: "BEER BELLY" ‖ Bottom clay letters: "IN WEEKS"
Rounds: B1 → B6 → B7
Verdict history: L6: same angle → the jar itself must get fat → B7 'great… we're getting there' (L7).

#59 — template c0378 · family 7 Bold claim + hero product

B1 (first try): A2 Man boobs — Headline: "OVER 40?" / "YOUR CHEST ISN’T DONE." (orange) / "Start Your Comeback." ‖ Tags: "FLATTER CHEST" / "BLOCKS ESTROGEN" / "RESTORED DRIVE"
Final (B6): angle A1 Beer belly (comeback)
Why / what changed: Same audience as ours ('Over 40? Your prime isn't over') → keep their words; tags = our results. DNA: Their product: Vital Bull jar; sand torso = aspiration, kept.
Final copy: Headline: "OVER 40?" / orange "YOUR PRIME ISN'T OVER." / "Start Your Comeback." ‖ Tags: "FLATTER BELLY" / "FIRMER CHEST" / "RESTORED DRIVE"
Rounds: B1 → B6
Verdict history: L6 'great'.

#60 — template c0384 · family 7 Bold claim + hero product

B1 (first try): A3 Wild vs farmed — Headline: "OVER 40?" / "GO WILD AGAIN." (orange) / "Start Your Comeback." ‖ Tags: "WILD BISON ORGANS" / "NEVER FARMED" / "ZERO FILLERS"
Final (B6): angle A2 Man boobs (comeback)
Why / what changed: Duplicate of #59's template → second angle: chest. DNA: Same as #59.
Final copy: Headline: "OVER 40?" / orange "MAN BOOBS AREN'T PERMANENT." / "Start Your Comeback." ‖ Tags: "FLATTER CHEST" / "NO MORE HIDING" / "4 WILD ORGANS"
Rounds: B1 → B6
Verdict history: L6 'great'.

#61 — template c0033 · family 8 Meme / humor / UGC

B1 (first try): A4 I tested 3 organ supplements — Headline (red): "Liver Without" / "The Liver Taste ;)" ‖ Footnote: "Results may vary."
Final (B9): angle Drive (sexual)
Why / what changed: Loom 8: the pineapple belongs to THEIR product (vaginal probiotic — 'tastes like heaven' = her taste). Our men's product needs the male equivalent of the same joke: a giant banana from below, and she's the one calling it heaven. DNA: Their product: vaginal probiotic → pineapple vulva + taste. Ours: men's drive → a peeled banana standing tall.
Final copy: Headline top-left, bold red: "She Calls It" / "Heaven ;)" ‖ Tiny footnote at the bottom: "Results may vary."
Rounds: B1 → B7 → B8 → B9
Verdict history: L7 missed the vulva innuendo → B8 kept THEIR pineapple (L8) → B9 banana, 'She Calls It Heaven ;)': 'great' (L9).

#62 — template c0123 · family 8 Meme / humor / UGC

B1 (first try): A2 Man boobs — Panel texts: "MAN BOOBS" / "ARE FUNNY" and "UNTIL THEY’RE" / "YOURS" ‖ Bottom: "Seriously man, it’s estrogen. Block it and" "get rid" (green) "of them!" ‖ Corner marks: "WILDHORN" / "WILDHORN"
Final (B8): angle A2 Man boobs
Why / what changed: Loom 7: should have copied the ad; GPT refused, so switch engine. Done with Flux + composite: template 1:1, real jar, exact text. DNA: Their product: quiz CTA + CAPACITY marks → our jar, no marks.
Final copy: Panels: "MAN BOOBS ARE FUNNY" / "UNTIL THEY'RE YOURS" ‖ Bottom: "Seriously man, try Wildhorn already and get rid of them!"
Rounds: B1 → B7 → B8
Verdict history: L7: GPT watered it down → B8 Flux + composite exact copy: 'great' (L8).

#63 — template c0135 · family 8 Meme / humor / UGC

B1 (first try): A3 Wild vs farmed — Panel 1: "STEP 1: GO WILD" ‖ Panel 2: "STEP 2: WATCH THE DADS STARE"
Final (B8): angle A1 Beer belly (sexual status)
Why / what changed: Loom 7: 'let the dads stare' missed the angle. Template: Step 1 get sexy, Step 2 let no one hit = everyone wants you, you're taken. Ours: lose the beer belly, everyone wants him, his wife makes sure no one gets near. DNA: Their product: none shown. Woman gets sexy → ours: the man loses the beer belly.
Final copy: Panel 1: "STEP 1: LOSE THE BEER BELLY" ‖ Panel 2: "STEP 2: LET NO ONE HIT"
Rounds: B1 → B7 → B8
Verdict history: L7: changed step 2 → B8 'STEP 2: LET NO ONE HIT': 'amazing' (L8).

#64 — template c0142 · family 8 Meme / humor / UGC

B1 (first try): A5 Anti-waste — Top: "MY 12 SUPPLEMENTS" / "DID NOTHING FOR MY GUT!" ‖ Bottom: "ONE JAR OF" / "WILD BISON ORGANS."
Final (B7): angle A5 Anti-waste (vs fat burners)
Why / what changed: Woman-yelling-at-cat meme: complaint about the rival product, the cat answers with the brand. Clear rival product + clear problem. DNA: Their product: creatine; complaint = chalky taste. Ours: fat burners; complaint = heart racing, belly still there.
Final copy: Top: "MY FAT BURNER MAKES MY HEART RACE" / "AND MY BELLY'S STILL HERE!" ‖ Bottom: "WILDHORN WILD BISON ORGANS."
Rounds: B1 → B7
Verdict history: L7: 'first one was shit, B7 great'.

#65 — template c0149 · family 8 Meme / humor / UGC

B1 (first try): A2 Man boobs — Sunscreen writing: "shirt off" / "since" / "day 21"
Final (B9): angle A1 Beer belly (sexual)
Why / what changed: Loom 8: 'melt his beer belly before you drain him' was the right line (no deadline: the template has none). Letters must be THICK SUNSCREEN BUBBLES like the template, and the jar sits ON the lounger. DNA: Their product: libido supplement she buys for him — same buyer. Their rhyme 'train him before you drain him' → 'melt his beer belly before you drain him'.
Final copy: Sunscreen letters on her back, 3 lines: "melt his" / "beer belly before" / "you drain him"
Rounds: B1 → B7 → B8 → B9
Verdict history: L7 'shirt off since day 21' unreadable → B8 invented 'in 21 days' + flat font + jar off the lounger (L8) → B9 sunscreen bubbles, no deadline: 'great' (L9; template quality still higher).

#66 — template c0174 · family 8 Meme / humor / UGC

B1 (first try): A1 Beer belly = estrogen — Headline: "ESTROGEN" / "BELLY" (orange) / "SUCKS"
Final (B7): angle A1 Beer belly
Why / what changed: 'Pancake butt sucks' = the problem personified as a cute embarrassed mascot + product. Ours: the beer belly personified. DNA: Their product: creatine chews; mascot = their problem (flat butt as a pancake). Ours: a cartoon beer mug with a round hairy belly.
Final copy: Headline: "BEER" / orange "BELLY" / "SUCKS"
Rounds: B1 → B7
Verdict history: L7 'great'.

#67 — template c0194 · family 8 Meme / humor / UGC

B1 (first try): A1 Beer belly = estrogen — Small caption bottom left: "It was never fat."
Final (B7): angle A1 Beer belly
Why / what changed: Surreal portrait, no text: a head shaped like a body part = 'you've become your obsession'. Ours: a head shaped like a hairy beer belly. No text, no product (like the template). DNA: Their product: none shown. Head = sculpted abs. Ours: head = round hairy beer belly with a navel.
Final copy: (no text — image only)
Rounds: B1 → B7
Verdict history: L7 'great'.

#68 — template c0264 · family 8 Meme / humor / UGC

B1 (first try): A1 Beer belly = estrogen — Headline: "The belly fix that" / "doesn’t wreck your hormones." ‖ Subline: "No stimulants. No crash. No prescription required." ‖ Body: "Wildhorn stacks wild bison liver, kidney, heart and testicle to block the estrogen conversion." ‖ Button: "Claim Buy 1 Get 1 Free →"
Final (B8): angle A1 Beer belly
Why / what changed: Loom 7: great, but say 'beer belly', not 'belly'. DNA: Their product: Coffee+ can in an X-ray head → our jar in an X-ray torso.
Final copy: Headline: "The beer belly fix that" / bold "doesn't wreck your" / bold "hormones." ‖ Subline: "No stimulants. No crash. No prescription required." ‖ Body: "Wildhorn stacks wild bison liver, kidney, heart and testicle to fight beer belly at the hormone root." ‖ Button: "Claim Buy 1 Get 1 Free →"
Rounds: B1 → B7 → B8
Verdict history: L7: 'belly' → 'beer belly' (B8).

#69 — template c0305 · family 8 Meme / humor / UGC

B1 (first try): Drive (testosterone) — Headline: "SHE SAYS HE’S" / "A WILD ANIMAL NOW ;)" (white on red box)
Final (B9): angle Drive (sexual)
Why / what changed: Loom 8: the pineapple ring + syrup works because pineapple = sweeter taste (sperm) and the product sits IN the ring (penetration). Re-derive for our end goal: a glazed donut ring with white icing dripping, the jar standing through its hole, 'dessert is back on the menu'. DNA: Their product: libido pills + pineapple 'sweet treat' taste claim. Ours: the sex life coming back after the beer belly.
Final copy: Headline: "SHE SAYS DESSERT" / white on red box "IS BACK ON THE MENU ;)"
Rounds: B1 → B7 → B8 → B9
Verdict history: L7 visual didn't match → B8 kept the pineapple (L8) → B9 glazed donut ring: 'better but still doesn't make sense' (L9) — weakest validated ad.

#70 — template c0382 · family 8 Meme / humor / UGC

B1 (first try): A2 Man boobs — Top right: "MALE" / "CHEST FAT" / "AT 45" / "IS CRAZY" ‖ Bottom left: "Key organs in Wildhorn support healthy testosterone" ‖ Footnote: "These statements have not been evaluated by the FDA."
Final (B9): angle A1 Beer belly
Why / what changed: Loom 8: B8 scene good; capsule must be the B7 one (packed with small whole organs); the POV panel must show HIS FEET ON THE SCALE like the top-left panel. DNA: Gummy → our organ capsule; drain hair → his feet on the scale hidden by the belly.
Final copy: Top right: "MALE" / "BEER BELLY" / "AFTER 40" / "IS CRAZY" ‖ Bottom left: "Key organs in Wildhorn support healthy testosterone" ‖ Tiny footnote: "These statements have not been evaluated by the FDA."
Rounds: B1 → B7 → B8 → B9
Verdict history: L7: shower copied for no reason → B8 scale scene; B9 B7 capsule + feet on the scale; L9 organs less disgusting (no veins).

#71 — template c0143 · family 9 Off-avatar, re-skin last

B1 (first try): A5 Anti-waste — Small logo: horn icon ‖ Headline: "The stack-free way" / "to fight belly fat." ‖ Chips: "• 4 organs" / "• 0 fillers"
Final (B9): angle A1 Beer belly
Why / what changed: Loom 8: B8 organs looked like meat. Organs must be recognizable at first glance. DNA: Mango = their flavor → our recognizable organs.
Final copy: Headline: "The stimulant-free way" / "to lose the beer belly." ‖ Chips: "• 2 capsules" / "• 4 wild organs"
Rounds: B1 → B8 → B9
Verdict history: L8 organs looked like meat → B9 recognizable: 'I validate it' (L9).

#72 — template c0165 · family 9 Off-avatar, re-skin last

B1 (first try): A5 Anti-waste — Box 1: "From one tired dad to another…" ‖ Box 2: "I ditched my 12-pill stack for 4 wild bison organs." / "Slept like a rock by day 7."
Final (B8): angle A1 Beer belly (sleep)
Why / what changed: 'From one tired parent to another' = peer voice + the product working while you sleep. Research timeline: Day 7 sleep. DNA: Their product: kids' melatonin-free chew. Ours: adult, stimulant-free organs.
Final copy: Box 1: "From one tired dad to another…" ‖ Box 2: "These wild bison organs help you sleep deep" / "and drop the beer belly. No stimulants."
Rounds: B1 → B8
Verdict history: L8 great → L9 'B9 amazing'.

#73 — template c0180 · family 9 Off-avatar, re-skin last

B1 (first try): A4 I tested 3 organ supplements — Headline: "NO MORE" / "SOFT BELLY" ‖ Subline: "ORGAN SUPPLEMENTS HAVE EVOLVED" ‖ Row: "4 Organs" / "Wild Bison" / "Zero Herbs" / "Zero Fillers" ‖ Wordmark: "WILDHORN"
Final (B9): angle Drive (sexual)
Why / what changed: Loom 8: text not centered on the eggplant. Text must sit on the eggplant's axis like the template. DNA: Same as B8.
Final copy: "NO MORE" / "SOFT D*CK" ‖ "ORGAN SUPPLEMENTS HAVE EVOLVED" ‖ "Wild Bison · Testicle Included · Zero Herbs · Zero Fillers"
Rounds: B1 → B8 → B9
Verdict history: L8 text not centered on the eggplant → L9 small text too close to the headline ('failed again'); C9.

#74 — template c0227 · family 9 Off-avatar, re-skin last

B1 (first try): Drive (testosterone) — Text: "STRONGER." / "LEANER." / "WILD." ‖ Footnote: "*Results may vary"
Final (B8): angle Drive + beer belly (sexual)
Why / what changed: Woman hugging a giant eggplant in bed + 'Bigger. Harder. Brand.' = three-word sexual promise. Ours ties our angle in: leaner. DNA: Their product: nitric oxide capsules. Eggplant = innuendo, keep. Their jar → ours.
Final copy: Text: "LEANER." / "HARDER." / "WILDHORN." ‖ Tiny bottom right: "*Results may vary"
Rounds: B1 → B8 → B9
Verdict history: L8 great, make it beer belly → B9 'Flatter. Harder.' but L9: 'we will keep the B8' (final = B8).

#75 — template c0252 · family 9 Off-avatar, re-skin last

B1 (first try): A1 Beer belly = estrogen — Headline: "Tired of" / "belly battles?" ‖ Bottom: "Men’s Belly Essentials" / "Blocks the estrogen conversion. Stimulant-free."
Final (B9): angle A1 Beer belly
Why / what changed: Loom 8: the kids' room + beds made sense for THEIR bedtime product. Our battlefield is the living room on game night: every prop must scream beer belly. DNA: Kids' beds/toys = their world → our beer-belly props.
Final copy: Headline: "Tired of" / "beer belly battles?" ‖ Bottom: "Beer Belly Essentials" / "Fights belly fat at the hormone root. Stimulant-free."
Rounds: B1 → B8 → B9
Verdict history: L8 kids' beds kept → B9 game-night props: 'you could have done this from the first try' (L9) → A13.

#76 — template c0253 · family 9 Off-avatar, re-skin last

B1 (first try): A3 Wild vs farmed — Logo: "WILDHORN" ‖ Callout with arrow: "4" / "ORGANS" / "PER JAR" ‖ Text: "The Wild Man’s" / "Favorite" / "Supplement"
Final (B9): angle A1 Beer belly (game day)
Why / what changed: Loom 8: organs, organs, organs — the scattered items must be recognizable organs, not just capsules. DNA: PB cups = their content → our recognizable organs + capsules.
Final copy: Logo top right: horn icon only ‖ Stat: "4 ORGANS" / "PER CAPSULE" ‖ Text: "Game Day's" / "Favorite" / "Beer Belly Fix"
Rounds: B1 → B8 → B9
Verdict history: L8 'organs, organs, organs' → B9 'great' (L9).

#77 — template c0262 · family 9 Off-avatar, re-skin last

B1 (first try): A2 Man boobs — Top pill: "Ditch that hard to lose" / "chest fat for good" ‖ Bottom pill: "GET STARTED: BUY 1 GET 1 FREE →"
Final (B9): angle A1 Beer belly
Why / what changed: Loom 8: B8 showed two different bodies. The template is ONE body cut exactly in half: same woman, left half bloated, right half toned. DNA: Woman's body → the avatar's body, same split mechanism.
Final copy: Top pill: "Ditch that stubborn" / "beer belly for good" ‖ Bottom pill: "GET STARTED: BUY 1 GET 1 FREE →"
Rounds: B1 → B8 → B9
Verdict history: L8 two different bodies → B9 one body cut in half: 'better, still not perfectly aligned' (L9).

#78 — template c0267 · family 9 Off-avatar, re-skin last

B1 (first try): A3 Wild vs farmed — Headline: "Farmed Organ Pills" / "SUCK" ‖ Red tag: "SHOP WILDHORN"
Final (B8): angle A1 Beer belly
Why / what changed: 'Menopause shedding SUCKS' = name the problem + blunt verdict + symbol wrapped around the product. DNA: Their product: hair gummies; hair = their symbol → ours: measuring tape (validated #26).
Final copy: Headline: "Beer Belly After 40" / big "SUCKS" ‖ Button: "SHOP WILDHORN"
Rounds: B1 → B8
Verdict history: L8 'perfect'.

#79 — template c0328 · family 9 Off-avatar, re-skin last

B1 (first try): A2 Man boobs — Text: "Day 21: He Stopped" / "Hiding His Body."
Final (B9): angle Drive + beer belly (sexual)
Why / what changed: Loom 8: angle great, but the man must be our avatar (older) and the product goes IN FRONT OF HIS FACE like the template. It's a customer-review format → keep a woman's first name. DNA: Their pouch in front of his face → our jar in front of his face.
Final copy: "He Lost The Beer Belly." / "I Lost My Voice." ‖ "- Jessica M."
Rounds: B1 → B8 → B9
Verdict history: L8 young man, jar not in front of the face, add a name → B9 older man + 'Jessica M.': 'perfect' (L9).

Appendix — template-name inconsistencies found in the Sam spec files

The S-number is the position in the sorted templates/ folder. These spec rounds point to a different file (likely copy-paste slips; the validated image may have been generated against the wrong reference — check before reusing):

S29 R3: spec tpl 09-16_c0056_Zapply.jpg vs sorted template 09-15_c0047_Mars-Men.png
S29 R4: spec tpl 09-16_c0056_Zapply.jpg vs sorted template 09-15_c0047_Mars-Men.png
S33 R3: spec tpl 09-16_c0062_Everly.png vs sorted template 09-16_c0058_Zapply.jpg
S35 R3: spec tpl 09-16_c0064_Everly.png vs sorted template 09-16_c0060_Zapply.png
S55 R3-QC: spec tpl 09-17_c0083_Primal-Queen.jpg vs sorted template 09-18_c0095_Sugar-Splash.jpg
S79 R3-QC: spec tpl 09-18_c0126_Mars-Men.jpg vs sorted template 09-18_c0130_Mars-Men.jpg
S80 R4: spec tpl 09-18_c0127_RYZE.jpg vs sorted template 09-18_c0131_RYZE.jpg